Friday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1972, and features a can of Michelob and a full mug of beer sitting in the grass, with a sparkler stuck in the ground next to them. Yeah, that seems safe.
