Tuesday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1970, and features two bottles of Michelob, one full and one empty, sitting on a Welcome mat. The empty bottle was obviously emptied into a mug, and there’s also a Michelob bottle opener left on the mat. I guess the idea is you should leave beer on the doorstep of a new neighbor, which on the surface seems neighborly, although I’m not actually seeing a door, so who knows.