Wednesday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1971, and features a can and mug of Michelob next to a grill cooking barbecues spareribs. This ad is actually a page-and-a-half, with a half-page portion that’s unfolded to reveal the whole ad, though I’m not sure what’s on the other side.
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