Tuesday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1968, and features a half-empty mug and a half-full of beer next to it, but it’s a pretty weird ad. The text begins “There are lots of great things we could tell you about the brewing Michelob.” But then the answer is. “But we won’t.” So that was unexpected, although there’s the usual tagline “In Beer, Going First Class Is Michelob. Period.”
