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You are here: Home / Art & Beer / Beer In Ads #2742: Does It Cost A Little More To Go First Class?

Beer In Ads #2742: Does It Cost A Little More To Go First Class?

August 24, 2018 By Jay Brooks


Friday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1967, and features the same photo from yesterday’s of a full mug of beer, a half-full bottle, and a shiny keg, too. In service to the tagline “In Beer, Going First Class Is Michelob. Period,” the headline of ad asks. “Does It Cost A Little More To Go First Class?” You won’t be surprised to learn the answer is “Yes.”

Michelob-1967-first-class-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, History, Michelob



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