Beer In Ads #2745: No Splashy Picture. No Long Story.

Monday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1967, and features no splashy picture or no long story, just an empty bottle of Michelob beside an empty mug, thick with residual foam. And of course, at the bottom of the ad, is the tagline “In Beer, Going First Class Is Michelob.”