Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Google+
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • StumbleUpon
  • Twitter
  • YouTube
Powered by Head Quarters Built on WordPress
You are here: Home / Beers / Beer In Ads #2745: No Splashy Picture. No Long Story.

Beer In Ads #2745: No Splashy Picture. No Long Story.

August 27, 2018 By Jay Brooks Leave a Comment


Monday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1967, and features no splashy picture or no long story, just an empty bottle of Michelob beside an empty mug, thick with residual foam. And of course, at the bottom of the ad, is the tagline “In Beer, Going First Class Is Michelob.”

Michelob-1968-no-long-story

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, History, Michelob



Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Enter your email address:

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

Recent Posts

  • Beer In Ads #4133: Miss Rheingold 1949 On The Trail June 30, 2022
  • Beer Birthday: Hildegard Van Ostaden June 30, 2022
  • Historic Beer Birthday: Louis J. Hauck June 30, 2022
  • Beer In Ads #4132: Miss Rheingold 1949 Plays Her Squeeze Box June 29, 2022
  • Historic Beer Birthday: Pablo Díez Fernández June 29, 2022

RSS Brookston Beer in Art

  • Roof PintRichard Skipworthc. 2020
    Roof PintRichard Skipworthc. 2020

Recent Comments

  • Angeline Ungerer on Historic Beer Birthday: M.K. Goetz
  • Dick DeShon on Historic Beer Birthday: M.K. Goetz
  • John hughes on Beer In Ads Special Edition: John Ireland’s The Gentle Art of Making Guinness
  • John hughesy on Beer In Ads Special Edition: John Ireland’s The Gentle Art of Making Guinness
  • Moe Peppers on Beer In Ads: #2859: A Clear Commitment
July 2022
S M T W T F S
 12
3456789
10111213141516
17181920212223
24252627282930
31  
« Jun    

Find Something

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington