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You are here: Home / Art & Beer / Beer In Ads #2758: So Fine … So Light … So Dry … So Right

Beer In Ads #2758: So Fine … So Light … So Dry … So Right

September 9, 2018 By Jay Brooks


Sunday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1949, features a bottle of beer high up in the air, with shadows of bottles below, as if it’s been thrown into the sky like the bone in the beginning of “2001: A Space Odyssey.” It also kind of resembles a Magritte painting, at least with the clouds. Not sure about “Pale Dry,” though.

Schaefer-1949-air

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schaefer



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