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You are here: Home / Art & Beer / Beer In Ads 2762: For Real Enjoyment — Real Beer!

Beer In Ads 2762: For Real Enjoyment — Real Beer!

September 13, 2018 By Jay Brooks


Thursday’s ad is for Schaefer Beer, “first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.” This ad, from 1957, features a couple at a baseball game. He’s wearing a tie and she has on a string of pearls, which is what we always where to the ballpark, too, so that’s not odd. It must be a date, though, because she’s clutching the box score and looking at him like his passion for the game is endearing. I’m going out on a limb here, but no married woman would feel that way.

Schaefer-1957-box-score

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schaefer



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