Wednesday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1964, features a couple sitting on a ski lift on its way to the top of the slope. Between them is a case of Genesee beer. I’m not sure what the plan is, split an entire case between them and then ski down? What could go wrong?