Saturday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1970s, features a barefoot woman in a gold dress unconvincingly pretending to play the guitar. It’s definitely from the Seventies, it just has that wacky 70s look, especially with the flowers and the blue border. Apparently, even the beer cans at the time read “a little more exciting ….”