Wednesday’s ad is for Budweiser, from 1944. This World War 2 ad features a group of pilgrims walking through a snow-filled forest with the headline “Not an A Card in Ye Group,” which is a reference to rationing during the war. If you had an “A Card” you were permitted 3-4 gallons of gas per week, whereas a “B card” got you 8 and a “C card” got even more, but was reserved for doctors, mail carrier, railroad workers, ministers, etc. There were also “T cards” for trucks and buses and “X cards” for VIPs. It was primarily to save rubber, which was in short supply, not gas.
