![This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg](http://farm4.static.flickr.com/3522/3993724870_6a0224e391.jpg)
Thursday’s ad is for Birra Poretti, from around 1900. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birificio Angelo Poretti, a brewery located in Varese, Italy. The brewery was founded in 1877, but in 1982 the Carlsberg Group bought a 50% stake, which today is 75%. This poster was part of a series of art nouveau prints created by Italian artist Ludovico Cavaleri who was a fine artist first, but also worked as an illustrator and commercial artist.
![Birra-Poretti-hill-lg](https://live.staticflickr.com/65535/46847939375_450a8d40a1_o.jpg)
The image above is probably closest to the original, but the one below shows the colors more brightly, although I suspect it’s reproduction because the detail isn’t nearly as sharp.
![Birra-Poretti-hill](https://live.staticflickr.com/65535/47764333611_b58415562f_o.jpg)