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You are here: Home / Art & Beer / Beer In Ads #2985: Poretti Tower

Beer In Ads #2985: Poretti Tower

May 5, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Sunday’s ad is for Birra Poretti, from around 1900. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birificio Angelo Poretti, a brewery located in Varese, Italy. The brewery was founded in 1877, but in 1982 the Carlsberg Group bought a 50% stake, which today is 75%. This poster was part of a series of art nouveau prints created by Italian artist Ludovico Cavaleri who was a fine artist first, but also worked as an illustrator and commercial artist.

Birra-Poretti-Cavaleri-tower

And here is another version of the same poster artwork, but just the top half, suggesting it may have been in two parts, or maybe it simply folded.

Poretti-fabbrica-carousel

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Italy



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