Monday’s ad is for Löwenbrau, from 1927. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Löwenbräu Zurich, a Swiss brewery created by a merger of two breweries in 1890. Brauerei Hürlimann bought the brewery in 1984, closing the facility two years later, but continued to produce the brands for a few years afterward. The tagline translates as “Drink Lowenbrau Beer from Zürich” and the poster was also created by Swiss artist Otto Baumberger.
