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You are here: Home / Art & Beer / Beer In Ads #3034: Trinkt Zürcher Löwenbrau!

Beer In Ads #3034: Trinkt Zürcher Löwenbrau!

June 24, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Monday’s ad is for Löwenbrau, from 1927. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Löwenbräu Zurich, a Swiss brewery created by a merger of two breweries in 1890. Brauerei Hürlimann bought the brewery in 1984, closing the facility two years later, but continued to produce the brands for a few years afterward. The tagline translates as “Drink Lowenbrau Beer from Zürich” and the poster was also created by Swiss artist Otto Baumberger.

trink-zurcher-lowenbrau-lowenbrau-zurich-1927

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland



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