Sunday’s ad is for Gueuze Flandrine, from 1957. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Brewery Louwaege Gebr. N.V., founded by Placide Louwaege in Kortemark, which is a municipality in West Flanders, Belgium. Also known as “Brasserie de Arend,” it was founded in 1877, but was acquired by Alken-Maes in 2002. One website claims this is the “only this advertising sign was ever made for Gueuze Flandrine. I’m not sure who created this poster, but it was published by Rob Otten in Brussels.
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