Sunday’s ad is for “Coors Beer,” from 1940. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one shows a big city with skyscrapers and a sign announcing “Coors On Tap” with a ginormous glass of beer beneath it. I like the tagline at the bottom. “Drink Coors Exclusively Today — Tomorrow Will Confirm Its Excellence.” I can only assume they mean because when you wake up without a hangover you’ll conclude it was thanks to the beer.
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