Wednesday’s ad is for “Hamm’s,” from 1909. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a man wooing a woman, with the tagline: “Regarding Her.” This one has a funny premise, giving advice to a suitor that to impress a woman, they suggest that she “appreciates” such things as “attention, flowers, books, and going for a drive.” These are apparently “all good.” But according to the ad, if you really want to win her over, it’s your selection of Hamm’s beer that will seal the deal. I’d love to know how many times that proved to be the deciding factor.
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