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You are here: Home / Art & Beer / Beer In Ads #5: Franziskaner Leist Brau

Beer In Ads #5: Franziskaner Leist Brau

November 12, 2009 By Jay Brooks

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The name Franziskaner today is most often associated with the Bavarian weiss beer brewed by Spaten, but originally it was a separate company known as Franziskaner-Leist-Bräu. The word “Franziskaner” means Franciscan, which is why there’s a monk on the labels nowadays. They merged with Spaten in 1922, so today’s ad is undoubtedly before then. Poster companies selling a reproduction of today’s ad all say it’s circa 1930, but given the earlier merger I’m not sure that can be right, unless of course it continued as a separate brand in their advertising. The artist’s name is either Maurus or Maueus, but that’s a close as I can pin it down.

e-maurus-bierre-munich

Filed Under: Art & Beer Tagged With: Advertising, Germany



Comments

  1. April says

    April 10, 2012 at 10:44 pm

    Hi, I just came across your blog while researching a beer stein of similar name. Thanks for the info and if your interested check out the stein on ebay my user name is aprildawnstreasures and I thought you might be interested in looking at it.
    CHEERS,
    April Dawn

  2. Jeff says

    May 11, 2014 at 8:04 am

    I have one of these original lithographs. I love the colors! I had thought I read somewhere (or was told) this was produced for advertising for the World Fair in Paris, hence the French “creation publix” at the bottom.

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