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Beer In Ads #5304: Heute Bockbier!

July 28, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s ad was created for another Heute Bock, which was published around 1880. Heute in German means “today” and humorously Google translates the full text as “Today I’m Crazy.” This poster was made for an unspecified German brewery since in 1880 Alsace was part of Germany. The chromolithograph is marked as “413” although it’s identified not by the initials “C.A.W.,” but “Burckardt’s Nachfolger, Wissembourg, Germany,” according to one source, although Google translate gives this as the text at the bottom of the poster: “Printed and published by C. Burkard’s Successors (R. Ackermann), Weissenburg (Alsace).” And another source claims it was “Published by Wentzel,” though no idea where they got that from.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, France, Germany, History

Beer In Ads #5303: Heute Bock

July 27, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s ad was created for Heute Bock, which was published around the 1880s or 1890s. Heute in German means “today” and humorously Google translates the full text as “Today I’m Crazy.” This poster was made for an unspecified German brewery. The chromolithograph is marked as “Plate No. 407” and identified by the initials “C.A.W.,” which was a common “lithographer’s monogram mark on late 19th-century commercial chromolithographs and advertising posters produced in Germany,” especially around Munich.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, Germany, History

Historic Beer Birthday: Franz Joseph Fabacher

July 25, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Franz Joseph Fabacher (July 25, 1826-March 3, 1897). He was born in Busenberg, which is in Bavaria, Germany. He moved to New Orleans, Louisiana when he was 21, in 1847. He became a successful grocer and restauranteur and in 1890 was an early investor in the Jackson Brewing Co. in New Orleans. By 1895, he became president of the brewery, a post he continued in until his death in 1897, when his son Laurence succeeded him in running the business.

Here’s his obituary from the New Orleans States newspaper the day he passed away on March 3, 1897:

The Jax Brewery in 1939.

And this obituary is from the next day, in the Times Picayune:

The Fabacher family around 1885. Franz Joseph is seated on the far right.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Bavaria, Germany, History, Louisiana, New Orleans

Beer In Ads #5300: Senats-Bock

July 24, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s ad was created for Senats-Bock, A Doppel-Bock Beer, which was published in 1955. This poster was made for the various breweries in Hamburg, Germany, who annually created a seasonal doppelbock known as “Senats-Bock” or “Hamburger Senatsbock,” which was a traditional strong collaborative Doppelbock that locak breweries each brewed in their own unique creative interpretation of a classic bock style, typically launched with a grand tapping ceremony (Anstich) early in the year, held at the Hamburg Rathaus.  The poster was created by German graphic designer and artist Thomas Abeking.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History

Historic Beer Birthday: Charles F. Russert

July 24, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Charles F. Russert (July 24, 1861-July 8, 1920). He was born in Mannheim, Germany, the son of a brewer, and from him learned the family craft. When he was 17, in 1878, he emigrated to the U.S., originally finding work at a brewery in New York City. A few years later he became the brewmaster of A.J. Houghton & Co., which was also known as the Vienna Brewery, located in Boston, Massachusetts. He was still employed there when he passed away.

Here’s a short obituary of Russert from the Western Brewers Journal:

Here’s a short description of the brewery’s history from Curbed Boston:

From 1870 to 1918, the “Vienna” brewery churned. It took over the site of the old Christian Jutz brewery, built in 1857. Their Vienna lager, concocted from a German recipe, came into favor in the 1850s and ’60s and displaced the heavier English and Irish ales. This is the ONLY landmark brewery in Boston that’s protected by the Boston Landmarks Commission.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, Massachusetts

Beer In Ads #5298: Löwenbräu Pale Bock Beer

July 22, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s ad is for Löwenbräu Pale Bock Beer, which was published on July 22, 1964. This ad was for the Löwenbräu Brewery, of Munich, Germany, which was originally founded in 1383. It’s funny to me that in trying to position the brand as high-end, they state that it’s “the world’s most exclusive and expensive beer.” This ad ran in the Evening Standard, of London, England.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bavaria, Bock, England, Germany, History, London, Munich

Beer In Ads #5297: Frankfurter Bürgerbräu Bock

July 21, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s poster was created for Frankfurter Bürgerbräu Bock, which was published mayybe around 1900, but that’s just a wild guess. This poster was made for the Frankfurter Bürgerbräu, of Frankfurt am Main, Germany, which was originally founded in 1860, and merged with the Binding Brewery in 1921, and today is part of he Radeberger Group. Unfortunately, I could not figure out who created the art or when it was actually published.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History

Historic Beer Birthday: Louis Bergdoll

July 21, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Louis Bergdoll Sr. (July 21, 1825-August 18, 1894). He was born in Sinsheim, Rhein-Neckar-Kreis, Baden-Württemberg, Germany. He trained there as a brewer, and emigrated to the U.S. when he was 21, in 1846, arriving in New York City. He settled in Philadelphia, and in 1849 founded the Bergdoll & Schema Brewery, with a partner, Peter Schema. That partnership apperas to have lasted two years, and then a new partner, Johann Carl “Charles” Psotta, came on board for the next twenty-five years. After 1876 it appears to be owned by Bergdoll alone, known as the Louis Bergdoll Brewery, and also trading under the name “City Brewery,” and possibly until it was closed by prohibition in 1920.

Here’s his biography from his Find-a-Grave page:

Louis Bergdoll Sr. was born on July 21, 1825, in Sinsheim near Heidelberg in Baden, Germany, the son of Johann Georg Bergdoll and Catharina Schneider. He learned the brewing trade in his native Germany during a period when Bavarian-style lager beer production was spreading throughout the German states and transforming the brewing industry. Seeking greater opportunity in America, he immigrated to the United States in 1846, arriving at Castle Garden in New York aboard the ship Doris on June 27 of that year before eventually settling in Philadelphia among the city’s rapidly growing German immigrant community.

Only a few years after his arrival, Bergdoll entered the Philadelphia brewing industry. In 1849 he established a brewery at 508 Vine Street in partnership with Peter Schemm under the name Bergdoll & Schemm. The venture proved successful, and after Schemm withdrew from the business, Bergdoll partnered with Charles Psotta, reorganizing the company as Bergdoll & Psotta. During the mid-nineteenth century Philadelphia emerged as one of the leading brewing centers in the United States, largely through the influence of German immigrants who introduced lager beer and German brewing methods to the city. Bergdoll became one of the important figures in that transformation.

In 1856 the firm relocated to a far larger site near Fairmount Park between North 28th and 29th Streets in what later became known as Brewerytown. The new complex became known as the City Park Brewery. The location was chosen for its proximity to excellent water sources and expanding transportation networks, both essential to large-scale lager beer production. Over the following decades the brewery expanded into one of Philadelphia’s major brewing operations, with extensive brew houses, malt houses, storage buildings, stables, and bottling facilities occupying a substantial portion of the neighborhood.

As Philadelphia’s taste increasingly turned toward lager beer during the nineteenth century, the Bergdoll brewery gained a strong regional reputation. The brewery became one of the industrial foundations of Brewerytown, the section of Philadelphia that grew into one of America’s great brewing districts. The success of the enterprise brought Bergdoll considerable wealth and established the Bergdoll family among Philadelphia’s prominent German-American business families.

In 1881 the business incorporated as the Louis Bergdoll Brewing Company, with Bergdoll serving as president while members of his family assumed important positions within the operation. By this period the brewery ranked among the city’s best-known lager beer producers. The Bergdoll name became closely associated with Philadelphia brewing for generations, and the family’s influence continued well into the twentieth century.

Outside the brewing industry, Bergdoll invested heavily in Philadelphia real estate, particularly in the Fairmount section of the city near his brewery operations. He developed numerous residential properties and became a substantial property owner. The prosperity generated through the brewing business allowed the family to construct several notable residences associated with the Bergdoll name, including the impressive Louis Bergdoll House and the later Bergdoll Mansion, both of which survive as important reminders of Philadelphia’s brewing era and German-American industrial wealth.

Bergdoll was also active in charitable and civic causes within Philadelphia’s German-American community. He supported the German Hospital, later known as Lankenau Hospital, the Little Sisters of the Poor, and Salem Reformed German Church. His philanthropy reflected both his prosperity and his continuing ties to the city’s German immigrant institutions.

He married Elizabeth Wolf, and together they raised a family whose descendants remained prominent in Philadelphia society and business circles. Several of his children and extended family members later became involved in the family brewing enterprise and associated business interests.

Louis Bergdoll Sr. died at his home in Philadelphia’s Fairmount section on August 10, 1894, at the age of sixty-nine. He was buried at West Laurel Hill Cemetery in Bala Cynwyd, Pennsylvania. Portions of the former City Park Brewery complex still stand in Philadelphia today as enduring reminders of the city’s once vast brewing industry and of the German immigrant entrepreneurs who helped build it.

Here’s an obituary of Bergdoll from the Philadelphia Inquirer:

And this obituary is from the Philadelphia Times:

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Pennsylvania, Philadelphia

Historic Beer Birthday: Josef Sedlmayr

July 18, 2026 By Jay Brooks Leave a Comment

franziskaner
Today is the birthday of Josef Sedlmayr (July 18, 1808-March 12, 1886). He was the son of Gabriel Sedlmayr, who owned Spaten brewery, and Josef owned the Franziskaner brewery, though the two breweries later merged.

Joseph-Sedlmayr
Joseph Sedlmayr in 1861

Here’s a very short biography on Find a Grave:

Owner of the Franziskaner Brewery in Munich, which was established near the Franciscan Monastery in Munich in 1363. Up to and during Sedlmayr’s time it was known as the Franziskaner-Leistbrauerei.

According to Spaten’s website (which owns Franziskaner today)

At the same time, one of the sons of Gabriel Sedlmayr – Joseph, was the owner of the brewery Leist (Leistbrauerei), which dates back to the fifteenth century.

In 1858, he bought shares in the Franziskaner brewery, and from 1861 Joseph Sedlmayr becomes its sole owner.

In 1865, the entire production of the brewery Leist is transferred to the Franziskaner-Brauerei.

At Oktoberfest in 1872 becomes presented a new beer with an amber colour, which gave rise a new style known since then as Marzenbier.

Franziskaner-Keller-Labels-Jos-Sedlmayr-Leistbrau

And here’s a timeline from the Sheehan Family Companies website:

  • 1363 – Franziskaner’s roots can be traced back to 1363. It was in this year that the brewer Seidel Vaterstetter is first mentioned as the owner of the ‘brewery next to the Franciscans’ in the Munich Residenzstrasse. The name ‘Franziskaner’ derives from the Franciscan monastery diagonally across the street.
  • 1841 – The Franziskaner Brewery moves to Lilienberg in Munich’s eastern suburb of Au. In the same year Augustin Deiglmayr, a son-in-law of Spaten’s owner Gabriel Sedlmayr the Elder, buys the Residenzstrasse brewery.
  • 1861 – Joseph Sedlmayr, owner of the Leist Brewery (probably founded in the 15th century) and son of Spaten’s Gabriel Sedlmayr the Elder, buys out August Deiglmayr, with whom he has been co-running the Residenzstrasse brewery since 1858.
  • 1865 – The Leist Brewery in Sendlinger Strasse stops its brewing operations, which are now left entirely to the Franziskaner Brewery.
  • 1872 – ‘Ur-Märzen’, the amber-colored Oktoberfest beer from Franziskaner-Leist, is served for the first time at the Schottenhamel Tent on the Oktoberfest fairgrounds. Brewed from a Viennese recipe, this golden-yellow beer is stronger than the summer beer.
  • 1909 – Gabriel Sedlmayr III, the son of Joseph Sedlmayr, turns the Franziskaner-Leist Brewery into a family-owned joint stock company, the ‘Joseph Sedlmayr Zum Franziskanerkeller (Leistbräu) AG’.
  • 1922 – The Franziskaner-Leist Brewery and the Spaten Brewery, likewise owned by the Sedlmayr family, unite to form a single joint stock company, the ‘Gabriel und Joseph Sedlmayr Spaten-Franziskaner-Leistbräu AG’, in order to combat the economic problems of the crisis-ridden postwar years and to capitalize on synergies.
  • 1935 – The Munich artist Ludwig Hohlwein designs the company’s distinctive trademark, which is still used today. The Franciscan Friar continues to stand for the unsurpassed quality of Franziskaner’s premium weiss beer.

franziskaner-1935

Curiously, the iconic Franziskaner image of the monk that’s used on their labels was only created in 1935

franziskaner-weissbier

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History

Beer In Ads #5294: Heute ff Bockbier!

July 14, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s artwork was created for a generic bock with the title “Heute ff Bockbier!” which translates from German as either “Today Very Fine Bock Beer!” or “Bock Beer on Tap Today.” I’m not sure who or what it was created for, or even when, so could be fairly modern. But I do quite like the art. It almost resembles a Christmas wreath.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, Germany, History

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