Germany Archives - Brookston Beer Bulletin

Historic Beer Birthday: Therese of Saxe-Hildburghausen

July 8, 2020 By Jay Brooks Leave a Comment

Today is the birthday of Therese of Saxe-Hildburghausen, who was born July 8, 1792. She’s perhaps most famous now for her wedding reception, which turned into Germany’s largest, and most famous, folk festival, Oktoberfest. Here’s how Munich’s official website tells the story:

Crown Prince Ludwig, later to become King Ludwig I, was married to Princess Therese of Saxony-Hildburghausen on 12th October 1810. The citizens of Munich were invited to attend the festivities held on the fields in front of the city gates to celebrate the happy royal event. The fields have been named Theresienwiese (“Theresa’s fields”) in honor of the Crown Princess ever since, although the locals have since abbreviated the name simply to the “Wies’n”.

That’s all about the wedding, and Ludwig, so here’s one account of her history:

Therese Charlotte Luise von Sachsen-Hildburghausen was on the short list in 1809 to become the bride of Napoleon Bonaparte, but instead she was matched with Crown Prince Ludwig I. The festivities celebrating their marriage in Munich on October 12, 1810 was the first Oktoberfest.

She was the sixth daughter of Frederick, Duke of Saxe-Hildburghausen, and his wife, Charlotte, a cultured pair who hosted poets and artists and turned their little duchy into “a little Weimar”, despite a lack of financial resources.

She was educated in both Classical German and French. Raised as a Lutheran, she kept her Protestant faith in Catholic Bavaria throughout her life.

Ludwig was fearful that Napoleon would force him to marry a French princess and so moved swiftly to marry a German. He visited Hildburghausen December 21-24, 1809 and chose Therese over her younger sister, Luise, who was considered more beautiful.

Although Ludwig was frequently absent on his many journeys or involved in “friendships” when at home, she suffered his dalliances according to the norms for women of her time and class and bore him nine children.

Therese von Sachsen-Hildburghausen painted by German artist Joseph Karl Stieler around 1810.

Coronation diadem of Queen Therese of Bavaria 1810

Also by Joseph Karl Stieler. This portrait was painted in 1827.

Historic Beer Birthday: Cord Hinrich Haake

July 4, 2020 By Jay Brooks Leave a Comment

Today is the birthday of Cord Hinrich Haake (July 4, 1801-1845). He was born in Bremen, Germany. His father was Heinrich Wilhelm, who was a farmer from Möhlenhoff in the Freudenberg district near Bassum, who already had a beer bar there and his own “brewing rights.” In 1805, his father was accepted into the Brauer-Societät Bremen and won the “Gerechtsame” — permission to brew in-house. In 1826, Cord acquired the neighboring house of his future father-in-law, Hans Ehntholt, and in May of that year, he founded the C.H. Haake brewery. In 1832, Haake became the first to start producing bottom-fermented beer. In 1845, at age 44, Haake died, leaving the brewery to his widow.

In 1921, the Haake brewery merged with Kaiserbrauerei Beck & Co and the combined company name the two became Haake-Beck Brauerei AG. In 2002, it was bought by Interbrew, who today is Anheuser-Busch InBev.

Historic Beer Birthday: John Fritsch

July 2, 2020 By Jay Brooks Leave a Comment

Today is not the birthday of John Fritsch (December 1827-July 2, 1906). Unfortunately, the exact date of his birth is not known, just the year. But we do know he passed away on July 2, 1906, so this is as good a day as any. He was born in Germany, but came to America, settling in Philadelphia, Pennsylvania, in 1846, when he was 19 years old. He became foreman of the Blaess & Burgman Brewery, and later married the boss’s daughter, Elizabeth Blaess. He thereafter opened his own brewery, John Fritsch Brewing, but when his son Emile joined him in the business, changed the name to the John Fritsch and Son Brewery. The brewery closed for good a year after his death, in 1907.

Here’s his obituary from the Western Brewer and Journal of the Barley, Malt and Hop Trades:

I wasn’t able to find very much additional information about Fritsch or his brewery. He did, however, sue a newspaper editor for libel in Harrisburg. This short article is is from the Harrisburg Telegraph, from Harrisburg, Pennsylvania on March 16, 1879:

Then two days later, the Harrisburg Telegraph for March 18, 1879 had this fuller report:

Historic Beer Birthday: Jacob Paul Rettenmayer

June 29, 2020 By Jay Brooks Leave a Comment

Today is the birthday of Jacob Paul Rettenmayer (June 29, 1881-February 24, 1927). He was born in Ellwanger, Württenberg, Germany, and came to the U.S. when he was 20, in 1901. He settled on the West Coast, and bounced back and forth between California and Washington, working at various breweries. He eventually settled in San Francisco, helping to start Acme Brewery, becoming its first brewmaster and president. His little brother Franz, or Frank, Rettenmayer became brewmaster a few years later, and JP opened a second Acme brewery in Los Angeles. Just before, and during, prohibition he diversified into several other businesses.

This biography was written by Rettenmayer himself later in his life, as reprinted on Gary Flynn’s Brewery Gems:

“Served apprenticeship as Brewer and Maltster at the plants of Minneapolis Brewing Company, Minneapolis Minnesota, under Mr. Armin L. Neubert who was then Master Brewer and superintendent of that company. Upon the completion of my apprenticeship I worked in that plant for six months as a journeyman, and then went to Los Angeles where I found employment with the Los Angeles Brewing Company. I worked in various departments of that plant for six months and then secured employment at the plant of Maier and Zobelein. I was employed by that firm from 1903 to 1905 when I left to attend Wahl-Henius Institute in Chicago. The course I took was the first six months duration and the first course given in the new Institute building. I was the honor graduate with a record of 99 in thirteen studies. Upon the completion of my course I returned to Maier and Zobelein in Los Angeles, remaining there until July 1, 1906.

Upon obtaining my citizen papers in Los Angeles I went to Tacoma, Washington where I was employed by the Pacific Brewing & Malting Co. for a period of six weeks. Mr. Peter G. Schmidt, now President of the Olympia Brewing Company, invited me to go to Salem and I was affiliated with Salem Brewery Association for a period of four months. In the meantime the late Leopold M. Schmidt returned from Europe and he asked me to go to San Francisco to become associated with him in the Acme Brewing Company. Upon the organization of that company I became vice-president and a year later was elected to the presidency. I served in that capacity, as well as Master Brewer, from 1907 to 1917, when the Acme Brewing Company merged with five other breweries under the name California Brewing Association. I was elected President and General Manager of the consolidated enterprise and served until the advent of prohibition. Before the formation of California Brewing Association I was instrumental in organizing the Cereal Products Refining Corporation and planned and developed the syrup and compressed yeast business to the manufacture of which a part of the plant of California Brewing Association was converted.

In the latter part of 1924 I turned in my resignation as president and General Manager of California Brewing Association and its affiliated enterprises to engage in other activities. In the Fall of 1934 Mr. Armin K. Neubert prevailed upon me to become associated with Salinas Brewing & Ice Company and on the first of December, 1934 I assumed the position of General Manager of the enterprise. In October of 1935, in cooperation with Armin K. Neubert, Mr. Wm. Voss, and others associated with us, we acquired the interests of Mr. Armin L. Neubert. Upon the consummation of the deal Mr. Armin L. Neubert resigned as president of Salinas Brewing and I succeeded him in that capacity.”

Rettenmayer appears to have been quite active in the U.S. Brewers Association and digests are filled with his committee reports and other mentions.

J.P. is somewhere in the two halves of this photograph taken on September 30, 1915, at the German House in San Francisco during the 27th annual convention of the Master Brewers Association.

At Brewery Gems, Gary Flynn has a fuller account of the life of Jacob Paul Rettenmayer, and it’s worth reading in its entirety.

Historic Beer Birthday: Leo Ebert

June 28, 2020 By Jay Brooks 10 Comments

Today is the birthday of Leo Ebert (June 28, 1837-February 22, 1908). Ebert was born in Bavaria into a family of brewers, and emigrated to the U.S. and opened the Leo Ebert Brewing Co. in 1863, which also traded under the name the Eagle Brewery, at least until prohibition, when it closed for good.

Here’s a biography from Ohio Breweriana;

Leo Ebert, of Ironton, Ohio, founder and still president of the company of that name, was born in Klingenbergon-the-Main, Bavaria, June 28, 1837. The descendant of a family of brewers, he learned his trade at his father’s establishment, and began his career as a journeyman brewer in September, 1854. He worked at his trade in different places in Bavaria, Baden and Hanover, returning home in 1857, to accept a position as brewmaster in the plant of Jos. Amreihn, at Lohr, Bavaria. He remained there until May, 1859, and then left for the United States, arriving in New York July 16, of that year. He secured employment at Gillig’s brewery, remaining there until May, 1860, and then left for Cincinnati, Ohio. Unable to find work in a brewery, he labored in a brickyard at $1 per day. In the fall of 1860 he went to work at Joseph Schaller’s brewery, Cincinnati, being advanced in a short time to the position of cellarman. The foremanship of F. Beck’s brewery, in that city, being offered him, he accepted it and managed the plant until the Christmas of 1861, at which time a brewery at Ironton, Ohio, was offered for rent. Of this opportunity Mr. Ebert took advantage, and with the assistance promised and freely given by the big-hearted and generous Michael Goepper (the well-remembered father of Herman and Edward Goepper) he rented the little common-beer brewery at Ironton and started with a capital of $20; malt and hops, on credit, of Mr. Goepper.

Ironton being on the border of Kentucky and near the State of Virginia, became a very lively place during the war, and the brewery prospered. Beer was brewed Sunday and every day and sold when often not over three days old. The brewery not being well located, however, was abandoned and Mr. Ebert erected a new plant at the present site, in 1863, and began to brew lager beer. From time to time he enlarged his plant according to the wants of the trade in Ironton. He never meddled with the shipping trade, and to-day is glad that he did not, doing a nice business at home and fully enjoying the fruits of an active life.

Mr. Ebert has taken an active part in all questions pertaining to the welfare and protection of the brewing trade of the country. He joined the United States Brewers Association at the convention held in Cincinnati, Ohio, in 1863, and has been acquainted with all the old veterans of the trade. He was elected the first president of the Ohio State Brewers Association, serving from 1883 to 1887, and again after the reorganization in 1894. There has not been a legislature in session for the past thirty years in Ohio which has not found Mr. Ebert on hand whenever the trade was endangered or some relief wanted from obnoxious laws. In view of this record the United States Brewers Association did him the honor of electing him its president at the Milwaukee convention of 1895.

Mr. Ebert can say that he has been an active force in the development of the brewing industry of this country, from the so-called small or common beer for quick consumption, to the present export beers which are shipped all over the world. He remembers the time when the output of all the breweries in the United States did not equal the present output of some of our cities. He made beer in this country when there was no tax on it, while the 1900 tax on beer was three and one-half times the amount the United States paid Spain for the Philippine islands.

Mr. Ebert was married in Germany, in 1858, to Mathilde Uihlein, of Trennfurt, Bavaria. His family consists of six children five daughters, and one son (Otto) who is now manager of the brewery and is highly respected by the trade and community.

Mr. Ebert has always taken an active part in the development of the city of Ironton and has served in the capacity of president of the city council, member of the school board and board of health, his activities in this direction covering a period of seventeen years.

Here’s Ebert’s obituary from “A Standing History of the Hanging Rock Iron Region of Ohio” by Eugene B. Willard, Daniel W. Williams, George O. Newman and Charles B. Taylor, published in 1916

The late Leo Ebert, who died at his home in the City of Ironton, Lawrence County, on the 22d of February, 1908, was a man of strong and upright character and marked business ability, his influence having long been potent in connection with civic and material progress in Ironton and his prominence and enterprise in the business activities involved in the operation of the extensive and modern brewery that perpetuates his name having made him one of the leading business men of this section of the Buckeye State, even as he was a loyal and progressive citizen who held inviolable place in popular confidence and esteem.

Leo Ebert was born at Kingenberg, Kingdom of Bavaria, Germany, near the City of Frankfort, and the date of his nativity was June 28, 1837, so that he was nearly seventy-one years of age at the time of his death. He was a son of Theodore and Barbara (Krutzman) Ebert, and the family name has been identified with the representative brewing enterprise of Bavaria for many generations, Theodore Ebert, father of the subject of this memoir, having fully upheld the prestige of the patronymic in this field of industry, and both he and his wife having remained in Bavaria until their death. Leo Ebert, the eldest in a family of four children, attended the excellent schools of his home town until he had attained to the age of twelve years, when he was placed by his father in the latter’s brewery, to be initiated into the mysteries of the business. For several years he was acquiring scientific and practical experience in the brewing business,—at Mannheim, Bremen and other places,—and he finally returned to the parental home and stood his chances in the conscription for the army. He was successful, however, in drawing a high number and thus was relieved of the military service.

At the age of twenty-one years Mr. Ebert wedded Miss Mathilda Urhlein, and in 1859, shortly after this important event, he immigrated with his young wife to the United States. Landing in the port of New York City, he there worked at his trade of brewer for nine months, and at the expiration of this period he came to Ohio and established his residence in the City of Cincinnati. Not being able to find immediate employment at his trade, he was compelled to work one summer in a brick yard, and finally he obtained a position as laborer in a Cincinnati brewery, his ability and fine technical knowledge leading to his promotion from his humble capacity to that of foreman within the ensuing two months. After serving for foreman of the brewery for sixteen months Mr. Ebert came to Ironton, Lawrence County, in 1861. Here he established a brewery on a modest scale, and from that time forward his success became cumulative and substantial. He continued as the executive head of the Ebert Brewing Company until his death and was one of the thoroughly loyal and liberal citizens of the Lawrence County metropolis, to the development and upbuilding of which he contributed in generous measure. He became financially interested in various other local enterprises and was known and honored as one of the prominent and influential citizens of this section of the state.

In politics Mr. Ebert originally was aligned with the republican party, but in 1872 he followed his sincere convictions and transferred his allegiance to the democratic party, with which he continued to In actively allied during the residue of his long and useful life. He was influential in the councils of his party and, as a convincing and effective public speaker, he “took the stump” in numerous campaigns. For more than seventeen years Mr. Ebert held official preferment in Ironton, where he served as a member of the city council, the board of education and the board of health. The fine intellectual ken and practical ability of Mr. Ebert marked him as eligible for office of distinguished order, and twice he received the democratic nomination for representative of his district in the United States Congress. While he was unable to overcome the large and normal republican majorities in the district, he brought out the full vote of his party and greatly reduced the natural majority of his opponents.

In the most significant and worthy interpretation of the expression, Mr. Ebert was essentially a self-made man, and he had the sagacity and judgment to make the best of the opportunities afforded in the land of his adoption, with the result that he won large and substantial success, the while he so ordered his course as to merit and receive the high esteem of all who knew him. He was a man of commanding presence, brilliant intellect and broad human tolerance and sympathy. His kindliness and generosity were unfailing, but he never permitted his benevolences to come into publicity if this could be avoided, having been one of those who “do good by stealth and blush to find it fame.” Genial and companionable, Mr. Ebert was not only an interesting conversationalist but also had remarkable gifts as an orator. For eight years Mr. Ebert served as president of the Ohio Brewers’ Association, and for two years was president of the national organization of brewers. He was affiliated with the Independent Order of Odd Fellows, the Benevolent and Protective Order of Elks, and the Knights of Pythias. The death of Mr. Ebert caused deep and sincere sorrow in his home city, and both business and social circles manifested their sense of irreparable loss. The noble character of Mr. Ebert found its most perfect exemplification in the relations of his ideal home life, and his widow and children find their greatest measure of consolation and compensation in the memory of his devotion and abiding love and tenderness,—the gentleness of a strong and loyal nature.

Of the six children of Leo and Mathilda (Urhlein) Ebert the eldest is Fannie, who is now the wife of Henry Geiger, identified with the brewing business in Ironton, and they have seven children,—Mathilda, Leo, Henry. Frederick, Charles, Otto, and Bertha. Gretchen, the second daughter, first wedded Michael Rauch, who is survived by two children, Otto and Walter. After the death of her first husband Mr. Rauch became the wife of August Ebert, a brewer by vocation, and they now reside in the City of St. Louis, Missouri, no children having been born of this union. Tillie is the wife of Charles Jones, engaged in the undertaking business in Ironton; Otto N., the only son, is more specifically mentioned on other pages of this publication. Emma is the wife of Frederick Wagner, a representative farmer near Pedro, Lawrence County, and they have eight children,—Leona, Frederick, Walter, Henrietta, Harold, Ironton, Roy, and Franklin. Bertha is the wife of Dr. William C. Miller, engaged in the practice of dentistry in Ironton, and they have one son, William C, Jr.

Historic Beer Birthday: Peter Straub

June 28, 2020 By Jay Brooks Leave a Comment

Today is the birthday of Peter P. Straub (June 28, 1850-December 17, 1913). He was born in Felldorf Starzach, Baden-Württemberg, Germany, and founded the Straub Brewery in St. Mary’s, Pennsylvania in 1872. The brewery is still owned and operated today by the Straub family.

Here’s his biography from his Wikipedia page:

Born to Anton Straub and his wife, Anna Maria Eger. The Straub family had been brewing a local beer for generations. As expected Peter learned a trade important to the brewing art. He became a Cooper, a craftsman who makes wooden barrels. Peter aspired to be a brewer and at the age of 19 in 1869 immigrated to the United States for a better and more prosperous life. Upon his arrival in the United States he found employment at the Eberhardt and Ober Brewing Company in Pennsylvania. Peter admired his employers’ pledge to forfeit $1,000 if any adulteration was found in their beer, and as he honed his brewing skills to a sharp edge, he adhered faithfully to this promise. Eventually he tired of city life and moved north to Brookville, where he perfected his brewing process while working in the Christ and Algeir Brewery.

Peter later moved to Benzinger (St. Marys), where he met and married Sabina Sorg of Benzinger. The couple settled in Benzinger and had ten children: Francis X., Joseph A., Anthony A., Anna M., Jacob M., Peter M. (who died at two years of age), Peter P., Gerald B., Mary C., and Alphons J.

Peter’s employment in Benzinger was with the Joseph Windfelder Brewery and he worked there until he purchased the Benzinger Spring Brewery (founded by Captain Charles C. Volk in 1855) from his father-in-law, Francis Xavier Sorg. It was then that Straub Beer and the Straub Brewery was born.

The Straub Family in 1904.

This early account of Straub’s life is from the brewery website:

Peter Straub was born on June 28, 1850 in Felldorf, Wuerttemburg, Germany, to Anton and Anna M. Eger Straub.

As a teenager, Peter was educated and worked as a cooper, which is a craftsman skilled in making and repairing wooden barrels and casks. He also became well versed in the allied trade of Brewing.

Peter honed his trade in Germany, France and Switzerland. At age 19 (in 1869), Peter Straub traveled to the United States and settled in Allegheny City, Pennsylvania, working at the Eberhardt and Ober Brewing Company. He next moved to Brookville and worked at the Christ and Allegeier Brewery. He again moved to Allegheny City and then to McKeesport and Centerville (later renamed Kersey). In 1872, Peter settled in St. Marys.

In St. Marys, Peter first worked at the Windfelder Brewery, which later became the Luhr Brewery, on Center Street. In the early 1870s, Peter was hired by Francis Sorg as brewmaster and manager for his brewery. The standard Straub Brewery founding date of 1872 reflects when Peter first moved to St. Marys and began brewing. He did not own the brewery until 1878.

Peter Straub began courting Francis Sorg’s eldest daughter, Sabina, marrying her on November 23, 1875. A few years later, Peter and Sabina, along with their eldest son Francis (one year old at the time) traveled back to Germany and then on to France, where they attended the Exposition Universelle in Paris. Peter and Sabina had 10 children: Gerard Benedict (Gerry), Peter (Sr.), Mary Crescentia (Marian, later Mrs. Daniel Curran), Alfonse James (Ponce), Peter Paul (Pete), Jacob Melchior (Fr. Gilbert), Joseph Anthony (Joe), Anna Angela (later Mrs. Frederick Luhr), Francis Xavier (Frank), Anthony Albert (Tony) and Peter Mathaeus (died at age two).

Straub Beer HistoryEarly on, Peter introduced his sons to the world of brewing. Straub used wooden kegs for his beer. He always placed a red band around his barrels to ensure that people would know they were drinking his beer and so that he would get them back. As a lasting trademark tribute to Peter, the brewery continues to place a bright red band around each of its barrels. Red has become a trademark color for the brewery.

Following Peter’s death on December 17, 1913, his sons assumed control of the brewery, renaming it the Peter Straub Sons Brewery. During this time, the brewery produced Straub Beer as well as other beer, such as the pilsner-style Straub Fine Beer and Straub Bock Beer. In 1920, the Straub Brothers Brewery purchased one half of the St. Marys Beverage Company, also called the St. Marys Brewery, where St. Marys Beer was produced. During Prohibition, which lasted from January 29, 1920, until December 5, 1933, the brewery produced nonalcoholic near-beer. On July 19, 1940 they purchased the remaining common stock and outstanding bonds of the St. Marys Beverage Company.

The Benzinger Spring Brewery in 1895.

And this account is by Erin L. Gavlock, from 2009, at the Pennsylvania Center for the Book at Penn State:

High in the Allegheny Mountains of Elk County, a tradition has been brewing for nearly a hundred and forty years. Straub (pronounced Strawb, not Strowb) Beer, the local brewery on Sorg Street in St. Marys, has not tampered with its recipe since Peter Straub crafted the lager’s signature taste in 1872. This sixth generation brewery is dedicated to preserving the original German formula and sticking in its original location, a difficult task for an old-time establishment in the modern era. For the descendents of Peter Straub, keeping the Straub custom is what makes the company a “brewery, not a beer factory.”

The tradition of Straub Beer began in the small village of Felldorf, Germany where Peter Straub was born into an lager-making family on June 28, 1850. He grew up in Germany learning the brewing business and eventually becoming a cooper, a maker of the wooden barrels used to hold beer. Like many other artisans of the time, Straub was unhappy with life as a cooper and dreamed of greater success. He wanted to participate in the family trade, to become a brewer of his own beer. Unable to rise above his economic status in Germany, Peter Straub took his vision and immigrated to the United States at the age of 19, arriving in Allegheny City, Pennsylvania in 1869.

In Allegheny City (now Pittsburgh’s north side), Straub went to work for Eberhardt and Ober, (the current Penn Brewery). At Eberhardt and Ober, Peter Straub became a student of his employer, John N. Straub (no relation) and quickly took to John’s administrative principles. The company promised to serve completely pure beer, untainted by additives such as salt or sugar, to its customers and backed that promise with a $1,000 refund to any contaminated sale. This code of law conduct rang true to Peter Straub and it became a principle he swore to brew by.

While perfecting his brewing technique in the city, Straub grew homesick for his quaint, German village. He decided to escape the loud, crowded streets of Allegheny City and retreated to the quietude of Elk County. He settled in St. Marys, marrying Sabina Sorg and working for various local breweries until Sabina’s father, Francis Xavier Sorg, sold his Benzinger Spring Brewery to him in 1872. Peter Straub finally got his long-awaited start as a brewer. Straub owned and operated the Benzinger Spring Brewery until he died in 1912 and left the company to his son, Anthony. Anthony Straub changed the name of the brewery to “Peter Straub Sons’ Brewery,” the only alteration he would make to his father’s business. From there, Peter Straub’s beer would become a Pennsylvania legend.

The Bavarian Man, a long-time image of the Straub Brewery that recalls its German roots.
Fast-forward over a hundred years from Straub’s humble beginnings to today and one will find the Straub Brewing pledge remains unchanged. The company still serves only unadulterated beer to its customers, proclaiming to be “The Natural Choice.” “Our all grain beer is brewed from Pennsylvania Mountain Spring water and we don’t add any sugar, salt, or preservatives to our recipes,” brew master Tom Straub told St. Marys’ Daily Press. “You can say our beer is a fresher, healthier choice than many of the selections in the marketplace.” Although time and technology have forced a transformation in brewing techniques and standards, the taste, ingredients, and the location of Straub have remained constant. Still located in St. Marys, the brewery depends upon the same mountain water from the Laurel Run Reservoir to blend with all-natural ingredients of cornflakes (used to produce fermentable sugars), barley and hops. “Our brewing process is virtually unchanged since our great, great, grandfather, Peter Straub, perfected it in 1872,” Straub’s promises. The reason behind sticking to the fresh taste of the original recipe is simple: people like it. Through the century, Straub has grown a dedicated patronage in western Pennsylvania with its traditional flavor. “Our style of brewing has pretty much stayed the same over the years, but what is interesting is that our popularity has grown and the reputation of our hand-crafted beer has increased,” Straub CEO Bill Brock said. “It is nice to know that we are becoming increasingly popular not for something we’ve changed, but rather for something we’ve always done well.”

The choice to protect and maintain the brewing customs has kept Straub a small, family owned brewery. “We’ve always thought small. We’re more about quality than quantity,” Dan Straub, former CEO, told Fredericksburg, Virginia’s Free-Lance Star. Until June 2009, Straub Beer was only distributed in glass bottles throughout Pennsylvania and Ohio. Now Straub is being brewed and distributed in aluminum cans in Rochester, New York at the High Falls Brewery. The recipe and method have not changed in the new setting and are under the careful watch of brew master Tom Straub. Despite the recent company growth, Straub still only produces about 45,000 barrels of beer per year. “We are unique; we are much larger than a micro brewery yet far, far smaller than some of the leading national brands,” said Bill Brock. In the middle ground, the brewery has managed to survive beer tycoons, economic depression, and cultural trends—a tough maneuver for a company exporting from Pennsylvania’s least populated region. “I believe the brewery has survived because of the fact that it is family owned; it is steeped in tradition and we have an absolute passion for making beer and our products,” said Brock. “From my perspective, the company and our traditions are a huge legacy and there is a clear obligation to continue these traditions.” Keeping to the family legacy has allowed Straub to persevere through the years to become the second oldest brewery in Pennsylvania after Yuengling.

Staying small and faithful to the company’s founding principles has enabled Straub to keep traditions that other larger breweries have been forced to abandon. The returnable bottle, an eco-friendly service that allows customers to send glass bottles back to the brewery for recycling, is still offered at Straub. “We stayed with the returnable bottles first of all, and I think this is really important, because we have a really strong customer base and they like the returnables,” Bill Brock said during a 2009 radio broadcast. “Over the years we maintained it while other breweries slowly fazed them out.” For Straub, a successful regional brewery, shipping bottles back to the factory is feasible, where it would create more pollution for national brands to do the same. In the future, Straub hopes to go greener and offer more returnables to customers. “We’d love for it to grow,” Brock said. “We think it is the right thing to do and if we can blend the right thing to do with making our customers happy that’s almost a perfect world.”

Another Peter Straub tradition kept to make customers happy is the Eternal Tap, an oasis for Elk County beer drinkers. The Eternal Tap, established long before any of the brewery’s current chief operators were born, is a “thank you” gesture for patrons, daily providing two mugs of complimentary, fresh cold beer to anyone of legal drinking age. “The roots of it go as far back as the brewery itself and I am sure that my great, great, grandfather, his workers and their friends would spend time at the end of the week enjoying a few pints of freshly brewed beer,” Brock said. According to Bloomington, Illinois’ Pantagraph, the Eternal Tap sprang up shortly after Peter Straub received the Benzinger Spring Brewery from his father-in-law as a way to draw beer enthusiasts to the taste of Straub. Since the marketing gimmick started in 1872, the Eternal Tap has not been turned off, giving free beer to customers in good times and bad.

Although Straub has been in operation for more than a century since its founder’s death, if Peter Straub were able to return to his brewery today, he might feel as if he still ran it. The original recipe, the customer appreciation, and the environmental concerns he founded his business upon are still principal brewing laws at Straub today. For the descendents of Peter Straub, keeping the tradition was second nature. “For me, being President/CEO, my job is to be faithful to the traditions and it is really not that difficult,” Brock said. “I have one of the best jobs in the world and I have been given the opportunity to continue an important tradition and legacy.”

Historic Beer Birthday: Charles von Buddenbrock

June 27, 2020 By Jay Brooks Leave a Comment

Today is the birthday of Charles Arthur von Buddenbrock (June 27, 1878-1948). He was born in Marianwewrder, Germany and served in the Germany army during World War I. He was taken prisoner and brought to an interment camp in Colorado. After his release when the war ended, he decided to stay in Colorado and worked for the Schneider Brewery in Trinidad, Colorado for over 35 years. In 1920 he was listed as the Chief Engineer, but that would have been only shortly after he started working there. I’m not sure about the math, since he died in 1948 and the war ended in 1918. Also known as the Ph. Schneider Brewing Co., it survived prohibition by obtaining a license to brew non-alcoholic beverages, and later received brewery permit COL-U-1001 in 1933, the first in the state to get back to making beer. After prohibition ended, it went through a few owners, and name changes, before closing for good in 1957 as the Bohemian Brewery of Colorado.

Century-Beer-Labels-Ph-Schneider-Brewing-Co--Post-Prohibition

Historic Beer Birthday: Isaac Leisy

June 26, 2020 By Jay Brooks Leave a Comment

Today is the birthday of Isaac Leisy (June 26, 1838-July 11, 1892). He was born in Friedelsheim, Landkreis Bad Dürkheim, Rheinland-Pfalz, Germany. He emigrated to the U.S. with his family when he was 17, in 1855. They settled in Iowa initially, and began farming. Like several of his relatives, Isaac pursued brewing and briefly worked for a brewery in Illinois before spending several years working at the William J. Lemp Brewery in St. Louis. He then moved back to Germany for a few years, got married, and returned to the States in 1862 to start a family brewery with two of his brothers called the Leisy & Brothers Union Brewery. But Iassac wanted something bigger and in 1873, he and his brothers August and Henry Leisy bought Frederick Haltnorth’s brewery in Cleveland, Ohio, renaming it Isaac Leisy & Company.

Here’s a short history of the Leisy Brewery by Michael Rotman in Cleveland Historical:

In 1873, Isaac Leisy and his two brothers (all originally from Bavaria in Germany) left their small brewery in rural Iowa and came to Cleveland after purchasing Frederick Haltnorth’s brewery on Vega Avenue for $120,000. Haltnorth (who was also the proprietor of Haltnorth’s Gardens — a beer garden at East 55th Street and Woodland Avenue) had purchased the brewery in 1864 from Jacob Mueller, who originally opened it in 1858. Only weeks before purchasing Haltnorth’s brewery, Isaac Leissy had been in Cleveland to attend the annual Brewer’s Congress. Leisy must have been impressed with the opportunities for growth and prosperity in Cleveland, which was quickly becoming an industrial metropolis, as compared to those that existed in rural Iowa.

In the mid-1880s, Isaac Leisy (having bought out his brothers) renovated the old brewery and expanded its operations, constructing a multi-building, 8-acre campus along Vega Avenue and increasing beer production eightfold. The Leisy Brewery aimed to be as self-sufficient as possible, and to this end the brewery’s grounds contained, for example, a bottling plant, stables for its fleet of horse-drawn delivery carriages, a cooperage, a blacksmith shop, and two 80-foot silos that held barley prior to its on-site malting. Self-sufficiency was important since competition among breweries in Cleveland at the time was fierce, with nearly twenty breweries operating in the city in 1890. To make matters more difficult for Leisy, in 1898 10 small Cleveland brewers joined the new Cleveland & Sandusky Brewing Co., a massive combination that signaled the brewing industry’s turn towards consolidation. Isaac’s son Otto took control of the company after his father’s death in 1892 and promptly vowed to remain independent of the new combination. He wrote to the Plain Dealer in 1898, emphatically stating that “My firm has existed in Cleveland for over a quarter of a century; has prospered by honorable methods of trade, thereby obtaining, possessing and enjoying the confidence of the same. By its former methods my company proposes to preserve and maintain its trade, and in a fair way compete with its opponent, the huge beer trust.”

Indeed, Leisy Brewing remained an independent, family-owned brewery throughout its entire history. It thrived in the decades before Prohibition, steadily increasing its sales and production. When Prohibition took effect in 1920 and brewing beer became illegal, the company made a short-lived attempt to produce non-alcoholic beverages. This proved to be unprofitable, and Leisy Brewing closed in 1923. Unlike some of Cleveland’s other breweries which had also been forced to shut down during Prohibition, Leisy returned after the repeal of Prohibition in 1933. That year, Otto’s son Herbert Leisy reopened the brewery, reequipping it with new machinery to replace the equipment that had been sold off during Prohibition. Industry consolidation, however, continued to chip away at Cleveland’s small, independent breweries in the decades after Prohibition. Leisy Brewing finally closed in 1958, and its plant on Vega Avenue was demolished in the mid-1970s.

And this account is from the Encyclopedia of Cleveland History:

The LEISY BREWING CO., at 3400 Vega Ave. on the near west side, was once Cleveland’s largest independent brewery. It was established by Isaac Leisy (1838-92), an Iowa brewer who purchased Cleveland’s Frederick Haltnorth Brewery in association with 2 brothers; together they established Isaac Leisy & Co. in 1873. Leisy soon gained a reputation for its Premium Lager and Budweiser beers (Budweiser was not then a brand name). Leisy Brewing Co.With the departure of his brothers in 1882, Isaac Leisy as sole owner and manager substantially enlarged the brewery, replacing the old buildings with modern ones occupying 8 acres of land. Production rose from 12,000 barrels in 1873 to over 90,000 in 1890. Leisy employed 75 workers, mostly German-Americans. He died in 1892, shortly after completing a baronial brownstone mansion next to the brewery, and his son, Otto I. (1864-1914), assumed control. During Prohibition, the brewery was closed and its equipment sold, but with repeal Herbert F. Leisy (Otto’s son) reestablished the Leisy brewing dynasty. He reequipped and modernized the brewery with assistance from Carl Faller, the oldest active brewmaster in the U.S. when he died in 1939. In the 1950s, Leisy Black Dallas malt liquor and Leisy Light, Dortmunder, and Mello-Gold beer were distributed in Ohio and 5 neighboring states. To increase capacity, in early 1958 Leisy purchased the Geo. F. Stein brewery in Buffalo. Geo. S. Carter, former Leisy sales manager who had propelled PILSENER’s P.O.C. to a leading position in Ohio, returned to Leisy in June 1958 as president and a substantial owner, but all operations ceased the following year. Pointing to Ohio’s $.36-a-case tax as a major factor in its demise, Leisy was the oldest brewery in Cleveland and one of the longest surviving family-operated breweries in America when it closed.

The Ohio Breweriana website has an excerpt from the book, Breweries of Cleveland, by Carl H. Miller, that’s all about the Leisy Brewery. Also, the Encyclopedia of Cleveland History has an entry on the brewery plus there’s a book all about the Leisy’s entitled Brewing Beer In The Forest City: Volume I, The Leisy Story that’s available directly from the publisher.

Historic Beer Birthday: Peter Ganser

June 24, 2020 By Jay Brooks 2 Comments

Today is the birthday of Peter Ganser (June 24, 1836-August 5, 1915). He was born in Germany, but settled in Steele County, Minnesota, buying the Knobloch & Mannheim brewery and founding the Peter Ganser brewery in Owatonna, along with his brother Adam. It was generally known as the Peter Ganser, City Brewery, off and on from 1865, before it finally closed a few years into prohibition.

Here’s his obituary, from the American Brewers Review:

Local brewer Peter Ganser sits on an ornate chair, holding two of his daughters. On the left is Adeline, who later became Mrs. William Zamboni; on the right is his daughter, Catherine, who later married Harry Brown (from the Steele County Historical Society).

And here’s another account from the “History of Rice & Steele Counties, Minnesota, Illustrated, Vol. II,” and published in 1910:

Peter Ganser, proprietor of the Owatonna City Brewery, is one of those substantial citizens, who, in building the foundations for their own fortunes, find the time to take an interest in all worthy causes that tend toward the development of the community. He combines liberality with shrewd common sense and business ability and from his first settlement here he has had an unbounded faith in Owatonna’s future. Mr. Ganser was born in Prussia, Germany, June 24, 1836. He received his early education in the public schools and remained in his native country until 1854, when he came to America and located in Dane county, Wisconsin, where he lived for a time and then went to California. In 1863 he returned to Wisconsin and there remained until 1865 when he came to Owatonna and, together with his brother, Adam, purchased the city brewery, which they continued together until 1872, at which time the brother died. The subject of this sketch then became the sole owner and proprietor. In 1878 the brewery was destroyed by fire, entailing a loss of about $12,000. Undaunted by this loss, Mr. Ganser rebuilt, but in 1884 again suffered a similar disaster. The present building, to which additions and improvements have been made from time to time, was erected in 1884. In 1879, Mr. Ganser, in company with Jacob Glaeser, erected the building then known as the Germania Hall. Mr. Glaeser has carried on a large and increasing business from year to year. In 1894 he sold out his business for six years lived a retired life. In 1900 he again came into possession of the brewery, which he has since conducted. Mr. Ganser was married in 1867 to Mary Knight, who was born in Indiana. The fruit of this union was three children, viz: Margaret, now the wife of William Fleckenstein of the Fleckenstein Brewery at Faribault; Adeline, now Mrs. W. C. Zamboni; Kate, now Mrs. H. D. Brown, of Owatonna. Mr. Ganser is a Democrat in political faith. He takes an active interest in public affairs, and served as a mayor of Owatonna one term, and alderman of the fourth ward for two years. Mr. Ganser is a self-made man, enterprising in business, and has won his position by persevering efforts. He lives in a very find residence at 508 South Oak street.

Ganser Brau Near Beer.

And this is from Land of Amber Waters: The History of Brewing in Minnesota:

Historic Beer Birthday: Christian Schmidt

June 24, 2020 By Jay Brooks 1 Comment

Today is the birthday of Christian Schmidt (June 24, 1833-September 6, 1894). Schmidt was born in Magstadt, Wurtemberg, Germany but moved to Philadelphia as a young man. In 1859, he became a partner with the Robert Coutrennay Brewery but bought him out the following year, renaming the brewery the Christian Schmidt Brewing Company until his sons joined the brewery in 1892, when it became known as C. Schmidt & Sons.

Here’s a biography of both Schmidt and his brewery from Workshop of the World — Philadelphia:

Christian Schmidt, an immigrant from Wurtemberg, Germany, purchased the Robert Courtenay brewery which primarily produced ale at this site in 1860. The acquisition of other breweries, such as Peter Schemm, in addition to the production of lager beer, boosted output to 100,000 barrels by 1892. A marked expansion of the physical plant kept pace with the brewery’s growth.

The last quarter of the nineteenth century was Philadelphia’s shining era for large and small breweries. Bergner and Engel (120,000 barrels), and William Massey and Company (75,000 barrels), were the third largest and eleventh largest breweries respectively in the U. S. in 1877. By 1895, Bergner and Engel with 250,000-300,000 barrels had fallen to 15th place; the largest local brewery. Other major companies were Engels and Wolf, Betz and Bergdoll. Christian Schmidt was succeeded by his son Edward who headed the company from 1895 until 1944. There were 421 employees at Schmidt’s in 1943. It had survived and thrived through new technologies—refrigeration, and political impediments, even Prohibition, which decimated other breweries both locally and nationally. Only 26 breweries operated in Pennsylvania in 1960. Philadelphia lost brands such as Esslinger, Poth, Gretz and Class and Nachod.

Schmidt family ownership ceased in 1976 with the sale of the brewery to William H. Pflaumer. By the late 1970s Schmidt’s was the tenth-largest American brewery. It operated a plant in Cleveland, Ohio which facilitated mid-west regional sales. Valley Forge Brewing Company was acquired in the 1960s, Duquesne Brewing Company (Pittsburgh) in 1972, and label and brewing rights to Reading and Bergheim were purchased in 1976, Rheingold in 1977, Erie Brewing Company, with its Koehler brands in 1978. In 1981, Ortlieb, the only other Philadelphia brewery, was purchased by Pflaumer. Schmidt’s, unable to cope with the marketing muscle of the giant national brewers even though it employed 1,400 and produced three million barrels of beer as recently as 1984, sold its brands to G. Heileman Brewing Company of La Crosse, Wisconsin, in April 1987. Production of the Schmidt’s labels slumped to about $1.6 million barrels in 1986, less than one percent of the total U. S. Market. The demise of Schmidt’s marked the end of the large brewery in Philadelphia.