Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #50: Carling’s Light As A Feather

Beer In Ads #50: Carling’s Light As A Feather

February 23, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is for Carling Black Label and was originally published September 25, 1957. While quite effective in getting across its message, it’s an odd message nonetheless. Carling is trying to convince its customers that its beer is so light it’s like a feather. Maybe it’s just me, but I don’t want to drink a feather, do you? Visually, though — especially before the digital age — having the beer bottle resemble a feather is quite well done. Now that’s a light beer!

Black-Label-Feather

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer Birthday: Michael Frenn June 22, 2025
  • Beer Birthday: Jean Moeder June 22, 2025
  • Beer In Ads #5005: Valter & Droopy Love Old Imperial Bock June 21, 2025
  • Beer In Ads #5004: Have You Tried It Yet? June 20, 2025
  • Beer Birthday: Forest Gray June 20, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version