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You are here: Home / Art & Beer / Beer In Ads #823: Einstein’s Theory Of Relativity

Beer In Ads #823: Einstein’s Theory Of Relativity

March 14, 2013 By Jay Brooks


Thursday’s ad is for the South African SAB brand Hofbrau Premium Lager. It’s not particularly old, having been created in 1998, but since today is Albert Einstein’s birthday it seemed an appropriate ad for today. I assume it’s the same amount of beer, but because there are two different size glasses, our perception of how much beer is in each is relative to the size of the glass.

hofbrau-premium-lager-einstein-small-54119

Filed Under: Art & Beer, Beers Tagged With: Advertising, South Africa



Comments

  1. Beerman49 says

    March 20, 2013 at 12:10 am

    Great ad! I’m an alum of Einstein HS in Kensington, MD; too bad this never could hang somewhere in its hallways. If Fred Abercrombie ever does a “Craft Beerds 2” (fantastic book BTW & tx for the tip on it!), that pic should be included.

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