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You are here: Home / Art & Beer / Beer In Ads #86: Bud Dry’s Carwash

Beer In Ads #86: Bud Dry’s Carwash

April 13, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is a bit of a horror show. The ad is for Bud Dry, since it was on this day in 1989 that Anheuser-Busch debuted the line extension to test markets, rolling it out nationally the following year. I’m no fashion historian, but those look like every bad fashion look from the late 1980s. Who do you think the target demographic was with this ad? The car is a 1957 Corvette. And maybe it’s just me, but apart from the obvious titillation and appeal to prurient interests, why advertise something called “dry” with such a “wet” scene?

Bud-Light-1957_Corvette

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History



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