England’s Daily Mail reported today the findings of a recent study that shows drinking a pint of beer a day “appears to suppress the hormones that promote bone loss.” Further, the “researchers say it may have a better effect on preventing bone loss than calcium.” So the slogan should be changed to “Beer, It Does a Body Good.”

Plus the beer industry has always been looking for a way to increase the number of female beer drinkers. Perhaps this is their opportunity since as I understand it Osteoporisis affects women four times as often as men.