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Bob Lachky, the man responsible for Anheuser-Busch‘s Here’s to Beer public relations campaign, has a new job. According to a report in today’s AdAge Lachky has been named Anheuser-Busch’s chief creative officer by Augie IV, who has worked closely with him for twenty years. This means he will be responsible for “all the brewer’s agency relationships and creative output” and, as one insider put it, “Bob is going to be an integral part of the new regime.”
It will be interesting to see what will happen to the Here’s to Beer campaign, since much of it was closely associated with Lachky personally. |
Bob Lachky |