CNBC did a short segment last week on craft beer, which they insisted on calling “boutique beer” — sigh — because the interviewer was Australian. Hey lady, you’re not in Australia anymore, call it by the name we use here! You don’t see American talking heads calling it soccer, instead of football, on English television, do you? Seriously, is it too much to expect that she’d learn the lingo?
But on the plus side, at least they interviewed people who actually know something about beer. First, there was Paul Gatza, president of the Brewers Association (and the man who compiles and interpret the brewing statistics) so it was great to see him on camera. The other person they interviewed was Justin Phillips of the Beer Table, a beer bar in Brooklyn. Despite the usual ignorance leading to perhaps not the best possible questions, it was still better than usual.