Harveys Home Again

By the time you read this, you can walk into the Lewes Arms in Sussex, England and once more order a pint of the local favorite, which is brewed down the road, Harveys Best Bitter. Since last December, when Greene King pub owner pulled Harvey’s tap because their own Greene King beer wasn’t selling nearly as well, the Friends of the Lewes Arms have been boycotting the pub asking for Harvey’s ale to be reinstated.

Throughout the boycott, the giant Greene King acted the part of bully with perfect arrogance and cluelessness. Their actions created something of a P.R. nightmare for them, and in the end doomed them to failure. Even when the writing was on the wall, they continued to act like bullies who could and would do whatever they wanted in the name of business. But eventually they capitulated, saying they would take another look at the issue. On April 20, they announced Harvey’s would be returned to the pub. Both the BBC and the Publican reported the news (as did fellow beer blogger Stonch), with Greene King making the following statement.

“We are passionate supporters of cask beer, are proud of our own brews and have recognised the intensity of feeling around Harveys at the Lewes Arms.” He said that the history of the pub, including its role as former brewery tap, combined with activities ranging from dwyle flunking to pea throwing made this hostelry very special.
“Now that Harveys is going back into the pub, my team and I are hoping that we can make a fresh start with our customers and are looking forward to helping the Lewes Arms once again play a full role in the local community.”
Greene King chief executive Rooney Anand added, “The Lewes Arms is a very special local pub with a unique place in the life of the town.
“We underestimated the depth of feeling and level of reaction about our initial decision and I believe that the conclusion the team put forward to return Harveys to the bar is the right one. I’m pleased that Jonathan and the team have taken on board our customers’ feedback and hope people will be pleased with the news.”

Today, Thursday April 26, Harveys Best Bitter will be on tap once more at the Lewes Arms, which is excellent news indeed. Congratulations to the Friends of the Lewes Arms.