This is an interesting piece of breweriana I stumbled upon. It’s from around 1900 and apparently is “an instruction manual how to efficiently drink Pilsner Urquell.” Although Google Translates it as “A glass of Pilsner Urquell in one fell swoop,” so I’m not entirely certain. It looks like a postcard to me.
Click here to see the advertisement full size.
Drink PU efficiently (Jay – I abhor split infinitives) – that illustration shows what we in the US have called “chugging” since at least the late 60’s.