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You are here: Home / Beers / I Am A Craft Beer Drinker

I Am A Craft Beer Drinker

September 11, 2010 By Jay Brooks

new-brew-thurs
First there was Greg Koch’s I Am A Craft Brewer, a short video he used to finish his keynote speech at the Craft Brewers Conference a few years ago. That was followed up by I Am A Homebrewer and I Am A Canadian Craft Brewer. New Brew Thursday has just premiered the latest one, this time from the perspective of the consumer, in I Am A Craft Beer Drinker, though to be fair many of the people in the video also work in the industry in some capacity as well as being passionate consumers. Dr. Bill features prominently in the video, which makes sense on several levels, not least of which is he’s a member of New Brew Thursday, and now an employee of Stone Brewing. Enjoy.

Filed Under: Beers, Just For Fun Tagged With: Video



Comments

  1. Alan says

    September 11, 2010 at 2:02 pm

    Jeese, how many in the video don’t make a buck from the beer trade, Jay? I don’t mind the video but it is an amazing confusion of the consumer and the vendor. What other industry would not love to be in that position?

  2. J says

    September 11, 2010 at 3:28 pm

    Yeah, I noticed that too. The only reason I said mostly is because I didn’t know everybody in the video, just many of the people in it.

  3. erik says

    September 11, 2010 at 8:22 pm

    That was exactly my thought when I was watching it, too.

    Is it bad to say I’m getting a little jaded by these?

  4. The Professor says

    September 12, 2010 at 6:03 am

    It’s not at all bad to say it.
    I was jaded enough after the first one.

  5. aperfectpint says

    September 12, 2010 at 6:10 am

    So it isn’t just me who finds these things to be maudlin and overwrought? I find them slightly embarrassing.

  6. Jack Curtin says

    September 12, 2010 at 11:43 am

    I am one with The Professor and A Perfect Pint on this.

  7. Stephen Beaumont says

    September 13, 2010 at 6:19 am

    Harmless fun, I think. Better viewing, at least, than much of the video crap on the Internet, if only for Doc’s miraculous no-looking perfect pour. (Okay, you could gripe that his glass was a little shy on foam at the end, but still an impressive feat.)

  8. Melani Gordon says

    September 13, 2010 at 8:53 pm

    All in good taste and fun that helps promote the industry. What does it really matter if someone says they are a craft beer drinker and are in the industry or aren’t.

    Yes, people who work in the industry are “craft beer drinkers.” Duh. People who are graphic designers, web programmers and camp counselors are “craft brew drinkers” and they do appear in this video.

    If it helped spark interest of a fizzy yellow beer drinker – then it’s done it’s job.
    Cheers

  9. Thomas says

    September 14, 2010 at 5:16 am

    Melani it does matter if it strikes people as being dishonest or at least hiding their motivations. When you have a financial interest but claim to just be a fan it is dishonest. The first was original and fun but bordering on snobbish, now the word trite comes to mind. If they were a new format or style it might be different but to continue copying the first video’s form well I’ll simply call it trite.

  10. Thomas says

    September 14, 2010 at 5:21 am

    One further thought, if we want personality and distinctive character in our beer how is repeating the same ad with new faces and text any different than the new vortex bottle or blue turning can, it’s on the same level of being ‘innovative’.

  11. Greg says

    September 14, 2010 at 8:26 am

    Not for nothing, but what if you’re fandom led you to the industry where you now have a job you love? I mean, Stan H makes money on craft beer; does that mean it would be dishonest for him to claim he’s a fan? Maybe they should have disclaimed their conflicts, but that’s a pretty severe journalistic standard for an Internet ad. And, okay, the format is derivative… I’m not saying it’s great art, but isn’t this a lot of hostility toward people that are on our side?

  12. Patrick says

    September 20, 2010 at 11:30 am

    I just don’t get who this is trying to appeal to. I didn’t get the original and I get this one even less.

Trackbacks

  1. When Did We All Get So Serious? « Blogging at World of Beer says:
    September 14, 2010 at 6:06 am

    […] a bunch of self-congratulatory tripe. Don’t believe me? Check out some of the comments here and here and here and, if you’re a BA member, […]

  2. Down with Craft Beer! « Oh Good Ale says:
    November 28, 2010 at 10:17 am

    […] American context it’s a vague and marketing-driven label, combining lack of precision with self-congratulatory smugness: part of the definition of “craft beer” is that it’s something we brew and […]

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