Moylan’s Brewing of Novato, California has always had many, if not all, of their beers available in 22 oz. bottles. For the first time they’re debuting one of their beers, Kilt Lifter Scotch Ale, in six-packs of 12-oz. bottles.
From the press release:
Moylan’s Brewing Company will be sending six-pack bottles to the shelves come late January of 2008, just in time for the Superbowl in February. Moylan’s world-wide award winning Kilt Lifter Scotch Ale will be available in selected retail locations with suggested prices from $8.99-9.99. Denise Jones, Moylan’s Brewmaster, journeyed up to Sudwerk Brewing Company, in Davis CA, to work on expanding and perfecting the brewing of the ever popular Scotch Ale in a larger capacity; an agreement created partly out of owner Brendan Moylan’s respect for Sudwerk, it’s Brewmaster, and the quality of beer brewed onsite, and partly due to the desire to reach more customers with different packaging options. Moylan’s Brewing Company is excited about the reception of the new packaging and, if all goes well, plan on increasing the selection to include other award winning ales in smaller options. Curtis Cassidy, sales manager at Moylan’s Brewing Company states, “Starting off, we will be offering the new bottle size exclusively to California customers. After testing the waters with the Kilt Lifter six-packs, we plan on moving other Moylan’s beers into six-packs as well. We hope to be taking steps towards these goals by the end of 2008.”
The new Kilt Lifter in a 12 oz. bottle.
And the new Kilt Lifter six-pack carrier.
Daniel says
I wonder if there’s a trademark infringement as Pike has a Kilt Lifter Scotch Ale as well…
ShaunO says
With the cost and expense of building a brewery from the ground-up, brewing at a partner brewery with excess capacity, is an attractive solution from both a financial and environmental point of view. Long gone are the days of Madison Avenue advertisers creating a gimmicky name with no attention to the quality of the beer and then unleashing their brand on the American beer drinker thereby diluting the good beer gene pool and potentially turning off a generation of craft beer drinkers (remember the mid to late 90s?). With the rise in quality and appreciation of craft beer and brewers working with the brewers of partner breweries the potential exist for great beer. Congratulations to Moylans for seeing that opportunity and partnering up with a great brewery like Sudwerk and their brewmaster Jay Prahl. I look forward to six-packs of Kilt-Lifter on my local good beer shelf.