Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Food & Beer / NBWA Launches Beer Recipe Contest

NBWA Launches Beer Recipe Contest

February 8, 2006 By Jay Brooks

The National Beer Wholesaler’s Association (NBWA), a trade group consisting of beer distributors, today announced a contest for the best food recipe using beer as one of the ingredients. They’ve set up a website, EatBeer.com, for consumers to enter their favorite recipe using beer. Hopeful entrants have until July 31 of this year to submit a recipe. Ten finalists will be selected by a panel of “qualified food experts” (whatever that means) and the final ten will be flown to New York City for a cook-off to choose a grand prize winner. According to the website, “the grand prize winner will receive a seven day trip for two to the Golden Crown Paradise Resort and Spa in Cancun Mexico, airfare and transfers included, plus $500 in spending money. The second place prize winner will receive $1,000 in cash.”

Why do they insist on using such juvenile images to promote beer?

From the press release:

“This cooking contest reinforces several of our key messages with consumers,” said NBWA’s Vice President of Public Affairs Michelle Semones. “It highlights the immense variety of beer found in stores around the country – something that would not be possible without distributors to help get these smaller products to market. It also reminds consumers that beer has a natural place at the dinner table – whether livening up a recipe or as the perfect accompaniment to one.”

Beer is the only required ingredient in the recipes, which may be for any type of dish: appetizers, soups, entrees or baked goods. The more creative use of beer as an ingredient the better.

Get cooking people. I’ll be waiting to hear what Lucy Saunders, the Beer Cook, thinks about this contest.

Filed Under: Food & Beer, News Tagged With: Business, Press Release



Comments

  1. Lucy Saunders says

    August 23, 2006 at 2:23 pm

    You’re right, Jay. Like you, I feel that anything to encourage consumers to start thinking about beer and food together should be welcome. However, the icon is juvenile. In an era when people turn litigious about anything that looks child-like in connection with alcohol, it’s not the image I’d pick….

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #148: The Ultimate Pub Quiz Round on The Sessions
  • VK on Beer In Ads #4982: Wiener Bock Beer
  • Tony on Beer Birthday: Tony Magee
  • Eduard von Grützner, Painter of Beer-Quaffing Monks • A Tempest in a Tankard on The Sessions
  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions

Recent Posts

  • Historic Beer Birthday: Anton Benitz July 17, 2025
  • Historic Beer Birthday: James Pawley Dawes July 17, 2025
  • Beer In Ads #5026: Falken Schaffhauser Oster Bock July 16, 2025
  • Historic Beer Birthday: William McEwan July 16, 2025
  • Historic Beer Birthday: Richard L. Yuengling, Sr. July 16, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version