While nudity and disappearing bits on beer labels is hardly new, a trio of Australians have launched the latest version with their new Skinny Blonde. One of the three, Jarrod Taylor, is an artist who designed the label and another, Hamish Rosser, is a chemical engineer who figured how to make the skinny blonde’s bikini disappear using a chemical process similar to disappearing ink.
The three are from Bondi, a suburb of Sydney, and formed the company Brother’s Ink to make and market the beer. They began brewing in Taylor’s kitchen three years ago. The third owner is Richie Harkham, who’s a wine maker, actor and producer.Hamish Rosser is also the drummer for Australian band, The Vines.
They describe the beer on their website as follows. “Skinny Blonde contains no preservatives, chemical additives or animal products whatsoever so its OK for vegans. It’s 100% Australian.
Unlike most beers brewed in Australia Skinny Blonde is 100% Australian owned and operated. And it’s 100% Beer. Skinny Blonde is 5.2% alc/vol, low-carb and as tasty as its name sake.”
In Australia especially Sydney their is a proliferation of beer companies that get thier beer made by Australian Independent Brewers who are based on the outskirts of Sydney and as long has you have the money and a wholesale licence they will make your beer for you on a contract basis .
http://www.a-i-b.com.au/
The first company that made it big doing this was Brewtopia who sell custom Labeled beer for corporate and retail clients online http://brewtopia.com.au/
Stupid…or maybe just truly tits n asinine.
Beer culture needs to evolve. This could be filed under “how not to market beer”– few women will go near it, and they will probably avoid any guy drinking one.
I agree, this is a little over the top and might appeal to the frat-boy crowd. Probably isn’t that great of a beer either!
Why not bring back the Swedish Bikini Team while they’re at it?