As the Round of 16 is now over and there’s a couple of days break until the quarter-finals of the World Cup, I though I’d share some pretty cool artwork involving beer and the World Cup. A new design firm in Toronto, Moxy Creative House, has created a series of seventeen posters called Cheers! For the 2010 World Cup.
They design sixteen beer bottles to reflect each of the sixteen countries that made it to the semi-finals, including one showing all sixteen teams.
Then there’s one each for every nation, like this one for the U.S.A.
And here’s the Netherlands.
I asked Moxy president Danial Eckler why they used beer for the posters, and here’s what he told me. “The reason we chose beers is obvious, everyone loves to sip on one for soccer.” Also, they chose the retro look “because of soccer’s and the respective countries rich history” and the “minimalist style is a trademark of our creative company.” I just think they’re pretty cool.
Each of the posters is for sale, 11.75″ x 15.5″, for $25. Or you can get your favorite team plus the poster with all of them for $40, plus $5 shipping and handling.
Embedding is still not working, but you can see all 17 posters in my Flickr Gallery.