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Beer In Ads #3683: Miller Lite Beer Camping Trip

March 31, 2021 By Jay Brooks Leave a Comment

Wednesday’s ad is for “Miller Lite,” from 1984. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features another celebrity roster of Lite Beer personalities on a camping trip, or at least staged around a fire. At least in this ad, there’s a key at the bottom so you can identify everybody in attendance.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Light Beer, Miller Brewing, Sports

Beer In Ads #3682: Bowling League For Miller Lite

March 30, 2021 By Jay Brooks Leave a Comment

Tuesday’s ad is for “Miller Lite,” from the 1980s. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features a celebrity roster of former Lite Beer personalities posing as two bowling teams with the tagline “Lite Beer: The Winner in Any League.” I count at least 22 people in the ad, although I suspect part of the ad is cut off since it feels like something may be missing. I don’t know everyone in the photo, but I do see Bubba Smith, Ray Nitschke, Dick Butkus, Ben Davidson, Truman Capote, John Madden, Rodney Dangerfield, and Boog Powell. Who else do you see?

Here’s a better image of the assembled folks.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Light Beer, Miller Brewing, Sports

Beer In Ads #3681: Red Auerbach For Miller Lite

March 29, 2021 By Jay Brooks Leave a Comment

Monday’s ad is for “Miller Lite,” from 1982. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American professional basketball coach and executive Red Auerbach, who was a head coach in the NBA, most notably with the Boston Celtics. He was also the head coach of the Washington Capitols and Tri-Cities Blackhawks. As a coach, Auerbach set NBA records with 938 wins and nine championships.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Basketball, History, Light Beer, Miller Brewing, Sports

Beer In Ads #3680: Miller Lite On Mt. Rushmore

March 28, 2021 By Jay Brooks Leave a Comment

Sunday’s ad is for “Miller Lite,” from 1983. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features four Lite Beer spokesmen on caricature drawing of Mt. Rushmore, including American former professional baseball player who played first base for the Baltimore Orioles Boog Powell, American professional football player and actor Bubba Smith, American former football player, sports commentator, and actor Dick Butkus, and American football player, a defensive end best known for his play with the Oakland Raiders in the American Football League Ben Davidson.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, Football, History, Light Beer, Miller Brewing, Sports

Beer In Ads #3679: L.C. Greenwood & Bob Uecker For Miller Lite

March 27, 2021 By Jay Brooks Leave a Comment

Saturday’s ad is for “Miller Lite,” from 1986. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one mentions American politician, actor, television presenter, political commentator, author, and retired professional wrestler Jesse Ventura, but in the text it turns out he was really American professional football player who was a defensive end for the Pittsburgh Steelers L.C. Greenwood, and there’s also American former Major League Baseball player and current sportscaster, comedian, and actor Bob Uecker as the Masked Marauder.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Light Beer, Miller Brewing, Sports

Beer In Ads #3678: Jesse Ventura For Miller Lite

March 26, 2021 By Jay Brooks Leave a Comment

Friday’s ad is for “Miller Lite,” from 1989. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American politician, actor, television presenter, political commentator, author, and retired professional wrestler Jesse Ventura, and also American former Major League Baseball player and current sportscaster, comedian, and actor Bob Uecker as the Masked Marauder.

It looks like Ventura was the ultimate winner, unsurprisingly.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Light Beer, Miller Brewing, Sports

Beer In Ads #3677: L.C. Greenwood & Bert Jones For Miller Lite

March 25, 2021 By Jay Brooks Leave a Comment

Thursday’s ad is for “Miller Lite,” from 1984. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features former American professional football player who was a defensive end for the Pittsburgh Steelers L.C. Greenwood and former American football quarterback Bert Jones, who played for the Baltimore Colts and the Los Angeles Rams.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Football, History, Light Beer, Miller Brewing, Sports

Beer In Ads #3676: Marv Throneberry For Miller Lite

March 24, 2021 By Jay Brooks Leave a Comment

Wednesday’s ad is for “Miller Lite,” from 1982. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American Major League Baseball player Marv Throneberry, who was affectionately known as “Marvelous Marv.” He was the starting first baseman for the 1962 New York Mets, a team which set the modern record for most losses in a season with 120.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Light Beer, Miller Brewing, Sports

Beer In Ads #3675: Bubba Smith & Dick Butkus For Miller Lite

March 23, 2021 By Jay Brooks Leave a Comment

Tuesday’s ad is for “Miller Lite,” from 1982. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one again features former football defensive end Bubba Smith and former football player, sports commentator, and actor Dick Butkus, this time in a ski lodge.

This one below is a little clearer, but more askew.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Football, History, Light Beer, Miller Brewing, Sports

Beer In Ads #3674: Leonard “Truck” Robinson For Miller Lite

March 22, 2021 By Jay Brooks Leave a Comment

Monday’s ad is for “Miller Lite,” from 1988. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American retired professional basketball player and coach Leonard “Truck” Robinson, who played in the National Basketball Association (NBA) for the Washington Bullets (1974–77), Atlanta Hawks (1977), New Orleans Jazz (1977–79), Phoenix Suns (1979–82), and New York Knicks (1982–85).

Filed Under: Art & Beer, Beers Tagged With: Advertising, Basketball, History, Light Beer, Miller Brewing, Sports

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