There was interesting article in Advertising Age yesterday called Why A-B Is King of ‘USA Today’s’ Puffed-Up Poll. It’s about the USA Today Ad Meter, which is the standard used to judge the effectiveness of commercials aired during the Super Bowl and specifically whether or not it represents an accurate measurement. Since A-B is usually the winner of this contest and spends much more money than anyone else, I found it interesting to see what the advertising experts thought about their effectiveness.