Goldstar Beer, an Israeli brand made by Tempo Beer, the country’s largest brewer, recently had some funny ads that played on stereotypical perceptions of differences between men and women. The campaign was called Thank God You’re A Man and featured flowcharts. Two of the flowchart ads were on a great advertising website I check out from time to time, Ads of the World. Click on the images to see them in their original size.
Thank God You’re A Man #1
Thank God You’re A Man #2
Wow. I don’t think you could get away with using that ad in the USA without hearing many complaints. Israel eh? I don’t think they’ll sell too many beers to women that way. Definite targeted to men only in that ad. Still, it made me laugh.
Funny, that second one looks just like a map you’d find in Zelda.