The British Beer & Pub Association (or BBPA), a UK trade association for pubs, launched a new website recently called the Beer Genie. It’s aimed at bringing the “magic of beer” to consumers. The site is “themed around beer’s power of sociability” and certainly seems to have a lot of decent information. It’s also got quite a number of sections, including Beer & BBQ’s, World Cup Beers, the History of Beer, beer & Women, Beer Facts, Knowledge and Links, Beer & Christmas, Beer & Entertaining, Beer & Weddings and a Gallery. It certainly seems like a better effort than Here’s To Beer, A-B’s failed attempt to do something similar a few years ago. At least this has the support of more than one big brewery.