Today is the birthday of William Everard (July 13, 1821-December 28, 1892). Everard co-founded what would become known as the Everards Brewery, which is still a going concern today, and is still run by an Everard, who is fifth generation from William.

Here is William Everard’s short biography from the brewery website:

William Everard was born on 13th July 1821 in a country where the Industrial Revolution was still in its infancy, and farming remained the largest single occupation. William married Mary Ann Bilson on27th March 1847, they had three children- one of which was Thomas William who would eventually continue his fathers work at the brewery.

On the fifth October 1849, William entered into partnership with Thomas Hull, a local maltster. They leased the existing brewery of Messrs Wilmot and Co. on Southgate Street, Leicester. The brewery became well established during William’s forty two years in charge.

As a successful and responsible Victorian citizen, William took public service seriously and devoted a larage amount of time to several public bodies. He joined the Leicester Highways Board on its constituition, and served for twenty years as its chairman. He was an energetic supporter of the Conservative Party, arranging meetings and political gatherings at his house, eventually becoming chairman of the Harborough Division.

Continuing to operate his farm as well as run his business, William also became prominent in local agricultural affairs as a member of the Chamber of Agriculture and Leicestershire Agricultural Society, founded in 1833.

The brewery, around 1875.

And here’s the basic brewery history from Wikipedia:

The company began as Hull and Everard in 1849 when William Everard, a farmer from Narborough Wood House and brewer Thomas Hull leased the Southgate Street Brewery of Wilmot and Co from the retiring proprietors. Although Hull continued as a maltster, Everard was the driving force behind the business which he managed until his death in 1892.

The business expanded as the company progressively acquired outlets, with over 100 pubs by the late 1880s. In 1875 the company moved to a new state of the art tower brewery designed by William’s nephew architect John Breedon Everard. The brewery, on the corner of Southgate St and Castle St extracted very pure water from wells 300 feet deep beneath the premises and steam engines played a significant part in the mechanisation.

After the death of William, control passed to his son Thomas. The historic centre of the UK brewing industry remained some 40 miles away at Burton-upon-Trent, which by the 1890s produced one tenth of Britain’s beer. Everard’s leased the Bridge Brewery on Umplett Green island in 1895 but its 10,000 barrels per year capacity proved insufficient. It was replaced with the newer Trent brewery in Dale St which became available after going into liquidation in 1898. The Southgate brewery remained the distribution centre to the Leicestershire pubs with beer arriving by rail from Burton. The Trent brewery was purchased outright in 1901. It was renamed the Tiger Brewery around 1970.

At some point their Tiger Best Bitter became their flagship beer, and I remember really enjoying during my first CAMRA festival in the early 1990s. It was a regional festival in Peterborough, which happened to be going on in later summer at the end of my wife’s summer semester at the University of Durham. So we took the train up to Peterborough from London to attend the festival, and it was great fun. I had many fine beer that night, but for whatever reason I clearly recall liking this one.

Today is the birthday of Robert Harry Beale Neame, though he was generally known as Bobby (February 25, 1934- ). He joined his family’s company, Shephard Neame in 1956, and in 1971 became the chairman of the company, a position he held until retiring in 2005, when he was named president.

Shepherd Neame is an English independent regional brewery founded in 1698 in Faversham, Kent. Evidence has been uncovered showing brewing has taken place continuously on the current site since at least 1573. It is the oldest brewer in Great Britain and has been family-owned since 1864. The brewery produces a range of cask ales and filtered beers. Production is around 281,000 brewers’ barrels a year. It owns 338 pubs & hotels predominantly in Kent, London and South East England.

From the Neame Family Research:

The next generation faced the same difficulties in the 1960s. Bobby Neame came to work at the Brewery in 1956. In September 1957 he became a director when Madeleine Finn, due to retire, decided to step down. Jasper, his father was ill at the time, but Bobby was back at work in the following January. By the September 1969 AGM he had widened his range considerably and it was said that he was helping in the Brewery, and was in charge of the free trade, advertising etc.

Laurie’s son, Colin Roger Beale Neame joined the company in October 1959, to help his father in the bottled beer department, a month after Rex Neame had joined in Managing ‘Queen Court’. At the September 1961 AGM after serving a probationary period on the Board, they both became full members. As the production director, he was in charge of the more technical side of the brewing business, making improvements in the bottling plant and keg beer, by utilizing many labour saving techniques. He also introduced a small biochemical laboratory employing a laboratory technician.

Jasper died on 18 Jan 1961 at the early age of 56, Laurie then becoming sole managing director. He survived his brother for another nine years and continued his interest in production.

Following is his father’s footsteps, Bobby took particular interest in the sales side of the business. This became especially important once the larger brewers started investing heavily in advertising, especially on commercial television. Bobby then became marketing manager in charge of “improving the image of the Company in the eyes of the public”, showing greater attention to publicity, with advertising on Southern Television in 1970.

In 1968 the Cobb brewing company in Margate (with its family connection) again came on the market, together with 38 licensed premises. The Cobbs found it increasingly difficult to survive independently after the increasing success of the Butlins hotels group took over much of its trade. It was taken over by the Whitbreads in Januray 1968 and ceased to brew in the following October. This now left Shepherd Neame as ‘the last independent brewery in Kent.’

On 19 Dec 1970, Laurie died suddenly and unexpectedly at the end of the day, after all the excitement when his second son, Stuart, was married. In March 1971 Bobby became chairman and Colin managing director.

I love the stained glass windows showing the brewery’s history.

Martyn Cornell has a nice photo tour of the Shepherd Neame Brewery. And on YouTube there’s an interesting tour of the brewery.

Today is the birthday of Samuel Charles Whitbread (February 16, 1796-May 22, 1879). “He was the grandson of Samuel Whitbread,” who founded the brewery Whitbread & Co. Samuel C. “represented the constituency of Middlesex (1820–1830) and was High Sheriff of Bedfordshire in 1831. His interests were astronomy and meteorology. He served as president of the Royal Meteorological Society from 1850 to 1853. In June 1854 he was elected a Fellow of the Royal Society.”

Here is a portion of his biography from the History of Parliament:

b. 16 Feb. 1796, 3rd but 2nd surv. s. of Samuel Whitbread† (d. 1815) of Cardington and Southill, Beds. and Elizabeth, da. of Lt.-Gen. Sir Charles Grey of Falloden, Northumb.; bro. of William Henry Whitbread*. educ. by private tutor Richard Salmon 1802-7; Sunninghill, Berks. (Rev. Frederick Neve) 1807; Eton 1808; St. John’s, Camb. 1814. m. (1) 28 June 1824, Juliana (d. 13 Oct. 1858), da. of Maj.-Gen. Henry Otway Trevor (afterwards Brand), 3s. (1 d.v.p.) 3da. (1 d.v.p.); (2) 18 Feb. 1868, Lady Mary Stephenson Keppel, da. of William Charles, 4th earl of Albemarle, wid. of Henry Frederick Stephenson*, s.p. suc. bro. to family estates 1867. d. 27 May 1879. Offices Held Sheriff, Beds. 1831-2.

Biography

Whitbread, a member of the brewing dynasty, was raised in London and Bedfordshire, where his father, a leading Foxite Whig, inherited the family’s recently purchased estate of Southill in 1796. His parents’ favourite, he was educated with his elder brother William and sent to Cambridge to prepare him for a career in the church or politics. Little is known of his reaction to his father’s suicide in July 1815. His uncle Edward Ellice*, who now oversaw the Whitbreads’ troubled finances, dismissed the brothers’ private tutor Sam Reynolds, who ‘goes about as an idle companion to the boys’, and pressed their continued attendance at Cambridge. Whitbread joined Brooks’s, 22 May 1818, and became a trustee the following month of his father’s will, by which he received £5,000 and £500 a year from the age of 21, £5,000 in lieu of the church livings of Southill and Purfleet (Essex) reserved for him, and was granted the right to reside at Cardington when the house fell vacant. William came in for Bedford at the general election of 1818 and Samuel was now suggested for Westminster and Middlesex, where he nominated the Whig veteran George Byng* in a speech proclaiming his own credentials as a candidate-in-waiting. Encouraged by his mother, who took a house in Kensington Gore after William came of age, he fostered his connections with the Westminster reformers, purchased a £10,000 stake in the brewery and in 1819 joined their controlling partnership, which was then worth £490,000 ‘on paper’ and dominated by his father’s partners Sir Benjamin Hobhouse†, William Wilshere of Hitchin and the Martineau and Yallowley families. Maria Edgeworth, who now met Whitbread for the first time, described him as a ‘good, but too meek looking … youth’.

Whitbread grasped the opportunity to contest Middlesex at the general election of 1820, when, backed by his relations, brewing partners, the Nonconformists and the Whig-radical coalition campaigning in Westminster (which he denied), he defeated the sitting Tory William Mellish in a 12-day poll to come in with Byng. His lacklustre brother had shown none of their father’s talent and energy, but Samuel impressed with his enthusiasm and appealed throughout to his father’s reputation as a reformer and advocate of civil and religious liberty. Ellice praised his common sense and popularity and surmised that Parliament ‘may save him by throwing him into society and engaging him in politics, although possibly the situation he will occupy will be rather too prominent for either his abilities or experience’. He later informed Lord Grey:

Sam has exceeded all our expectations … He has on every occasion conducted himself with skill and feeling, and shown a quickness and talent, which I did not give him credit for, and if he will only apply himself with activity and industry to the business of the county, he may retain the seat as long as he pleases.

Samuel C. later in life.

While most of the rest of his biography concerns political machinations, toward the end, there’s some more about his life outside politics:

Out of Parliament, Whitbread acted to combat the ‘Swing’ riots in Bedfordshire in December 1830, attended the Bedford reform meeting in January 1831, and addressed the Middlesex meeting at the Mermaid with Charles Shaw Lefevre, 21 Mar. He declared for the Grey ministry’s reform bill, notwithstanding the omission from it of the ballot. As sheriff, he assisted his brother and the Bedford reformers in the county and borough at the May 1831 general election, when both constituencies were contested. He continued to promote reform and the ministerial bill at district meetings in Middlesex, where he turned down a requisition to contest the new Tower Hamlets constituency at the 1832 general election. A lifelong Liberal, Whitbread did not stand for Parliament again, but from 1852 took a keen interest in his son Samuel’s political career as Member for Bedford. His health remained erratic, and he increasingly devoted his time to business and scientific pursuits. As a fellow since 1849 of the Royal Astronomical Society, and treasurer, 1857-78, he built the Howard observatory at Cardington (1850), and became a founder member that year of the British Meteorological Society and a fellow of the Royal Society in 1854. In 1867 he succeeded his childless brother William to the family estates and as head of the brewery and trusts, and in 1868, almost ten years after Juliana’s death, he married into the Albermarle family, making Cardington available for Samuel, who had inherited his uncle’s shares in Whitbreads’. He died in May 1879 at his town house in St. George’s Square, survived by his second wife (d. 20 Sept. 1884) and four of his six children. According to his obituary in the Bedford Mercury:

in the world at large, Mr. Whitbread did not figure greatly. He was fond of sport, but not to a base degree; his caution prevented him making rash ventures, which often end unhappily. As a walker he was rather famous; it was a matter of amusement to his friends to see how in the vigour of his manhood and even of late years he used to walk down interviewers who bored him … The anecdotes of this species of pedestrianism are neither few nor far between, and the richest of them are those in which the bores were portly and ponderous to a degree. It may be imagined therefore that he was humorous; and so he was. He was good company everywhere. Political economists might have praised his habits of economy, for his chief fault was his desire never to waste anything.

His will, dated 30 Nov. 1875, was proved in London, 24 July 1879. By it he confirmed Samuel’s succession to the entailed estates and several family settlements, ensured that the non-entailed estates, including the brewery’s Chiswell Street premises, passed to his younger son William, and provided generously for other family members.

The Whitbread Brewery in Chiswell Street, 1792, painted by George Garrard.