For those of you following the transformation of Anheuser-Busch into Anheuser-Busch InBev, today’s St. Louis Post-Dispatch had an interesting article about a “shake-up in its marketing department.” Essentially, it “divides responsibility for beer brands along consumer-segment lines and places greater importance on developing new products and reaching multi-cultural consumers.” A few more of the proposed 450 lay-offs will come out of this reorganization of its marketing efforts, but no specifics were disclosed.
ABIB Restructures The Marketing Departments
Previous post: Beer In Ads #56: Dr. Seuss For Narragansatt
Next post: Beer In Ads #57: Reading Beer’s Reach For Reading Draft
