Beer Birthday: Pierre Celis

by Jay Brooks on March 21, 2012 · 10 comments

in Birthdays

celis-white
A true brewing legend, who was treated like a rock star in Belgium where they care about their national beers, Pierre Celis would have been 87 today. Celis single-handedly revived the style witbier in the 1960s when he was a brewer at Hoegaarden. He later moved to Texas to start a microbrewery with his daughter Christine, which was sold to Miller in 1995. Most recently, he was making three cave-aged beers under the label Grottenbier at St. Bernardus in Belgium. Unfortunately, Pierre passed away nearly a year ago in April. Pierre was a terrific person and his absence is still deeply felt. I’m told that his daughter Christine is working a great-sounding project that will honor her father’s memory and also produce some terrific beers, too. Hopefully, we’ll see an official announcement about that soon. Join me in drinking a toast to the memory of Pierre Celis.

pierre-celis-cbc
With Pierre at the Craft Brewers Conference in New Orleans a few years ago.

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At GABF in 2006.

{ 10 comments… read them below or add one }

Bryan March 21, 2007 at 7:12 am

These are great pictures! Happy Birthday Pierre! With spring comes the reminder that it’s almost time to get
my first case (PA law, you know) of the season of Celis White, one of my favorite warmer weather beers.

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Mary Celis July 24, 2007 at 3:51 pm

I love you web site keep up the good work
Mary Waldrum

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myriam felidj August 15, 2007 at 9:54 am

Celis ‘s beers will always be the best, because they are made whit love.
After the birthday of Pierre, it is the bithday of is daughter.
So Happy birthday Christine.

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David March 21, 2008 at 2:37 pm

Happy Birthday Peter. I honored to share the same birth date with you.

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Spence March 21, 2008 at 4:00 pm

I had the great fortune of living in TX before Celis was sold. Celis White and Shiner Bock were my first realizations that beer could be something beyond the flavor-void beers I had been drinking. The man is a master, and I just happen to have a couple of Grottenbiers in the fridge right now to toast him on his Birthday.

Cheers to Pierre! For his amazing contribution to beer, beginning my understanding of what it can be, and for some of my hangovers back in college!

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John E Fresh March 21, 2009 at 8:04 am

Happy Birthday Pierre!

I ran into Pierre regularly at the GABF in the early/mid 90′s. Although I was just a beer drinker, he always remembered me and treated me like I was a good friend of his. A photo with him hangs at Marin Brewing. Thanks Brendan

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Nat Webster March 21, 2009 at 10:22 pm

The St Benardus Witbier is my wife’s favorite beer. It is the beer that all others are judged against, and in her opinion most come up short.

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Mr. Nuts March 21, 2010 at 8:16 pm

Happy birthday — and many more.

Amazing how Miller goes and buys the brewery — then closes it for not generating sufficient volume.

Instead of chasing volume — how about looking at profit margins for once?

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Ed Chainey March 21, 2011 at 12:24 pm

Happy Birthday to you both, Pierre & Christine!

I think that Celis’ beer was the inspiration (but not the recipe!) for Blue Moon. The timing is about right, as much as the wrong path was taken, by discontinuing such a noble brand for bad marketing reasons. C’est La Vie!

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Jon Piepenbrok March 22, 2012 at 10:47 am

It should be noted, as I am always disappointed slightly in write-ups of Pierre, that Celis White, and a whole line of Celis beers (including the wonderful Celis Grand Cru) are still being produced.
When Miller Brewing shuttered the Celis Brewery, much of the equipment AND the name rights and recipes were purchased by Bobby Mason of Michigan Brewing Company.
The brand was relaunched in (I believe) 2000, under the direction of (at the time) Brewmaster Dan Rogers and Brewer Joe Short (familiar names?)
Prior to launch, Pierre spent several months up here in Michigan, offering the brewers some insight into traditional Witbier brewing.
Celis White is still produced year-round today, and remains THE benchmark for Belgian Witbiers.
Happy Birthday, Pierre (rip) and Christine.
Cheers! …from Michigan, the Great Beer State!

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