Beer In Ads #724: Among The Hardships Of The 1856 Frontier Was The Taste Of The Beer

Friday’s ad is for Hamm’s, from 1970. What great conceit. “Among the hardships of the 1856 frontier was the taste of the beer. Then came Hamm’s.” But my favorite bits is at the end, where they claim that Hamm’s flavor, such as it is, “runs as deep as ever. And nothing’s come along that can beat it.” It’s a good thing that ad was in 1970, because that statement surely would not stand up to scrutiny today.



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