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You are here: Home / Art & Beer / Beer In Ads #724: Among The Hardships Of The 1856 Frontier Was The Taste Of The Beer

Beer In Ads #724: Among The Hardships Of The 1856 Frontier Was The Taste Of The Beer

October 26, 2012 By Jay Brooks


Friday’s ad is for Hamm’s, from 1970. What great conceit. “Among the hardships of the 1856 frontier was the taste of the beer. Then came Hamm’s.” But my favorite bits is at the end, where they claim that Hamm’s flavor, such as it is, “runs as deep as ever. And nothing’s come along that can beat it.” It’s a good thing that ad was in 1970, because that statement surely would not stand up to scrutiny today.

Hamms-1970-west

Filed Under: Art & Beer, Beers



Comments

  1. beerman49 says

    November 4, 2012 at 1:58 am

    OMG – they should’ve kept the great cartoon bear & the sky blue waters. I never saw that one.

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