Nine Beers In Free Fall

sales-chart-down
If you saw my post from this morning about Beer Sales Dropping. The original story mentioned nine brands that have, according to Beer Marketer’s Insights, “declined by more than 25% over the past five years.” 24/7 Wall St. listed the Nine Beers Americans No Longer Drink. They are:

  • 9. Labatt Blue — Sales loss (2007-2012): 28.3%
  • 8. Budweiser — Sales loss (2007-2012): 28.8%
  • 7. Heineken Premium Light — Sales loss (2007-2012): 36.7%
  • 6. Milwaukee’s Best Light — Sales loss (2007-2012): 39.7%
  • 5. Old Milwaukee — Sales loss (2007-2012): 54.0%
  • 4. Miller Genuine Draft — Sales loss (2007-2012): 56.4%
  • 3. Milwaukee’s Best Premium — Sales loss (2007-2012): 58.5%
  • 2. Budweiser Select — Sales loss (2007-2012): 61.5%
  • 1. Michelob Light — Sales loss (2007-2012): 69.6%

freefall
Ouch.

Comments

  1. beerman49 says

    Replaced by other brands that the international mega-conglomerates control – the net effect on them is more like 3-5% drop. The semi-shocker is the huge dropoff of MGD, which did really well in the 80′s & 90′s & faded once people caught on that the “draft” was semi-phony. Ballantine sold “Draft” in cans in the late 60′s & early 70′s, as did other smaller brands – Bud/Schlitz/Stroh’s & others never went that route.

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