Sapporo’s Legendary Biru

sapporo
My friend and colleague, Tom Dalldorf, sent me the link to this cool video by Sapporo beer for the Canadian market. Entitled Legendary Biru, it’s almost Rube Goldberg-esque. The original music is pretty addictive, too, but it’s the inventive way in which they re-imagine the brewing process that I find interesting. You can also see more about it at Sapporo’s Canadian website. I think there may be a contest of some kind, too, but I didn’t look closely at that aspect of it.

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