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Archives for May 1, 2018

Beer In Ads #2627: Aladdin For Ballantine’s Brewer’s Gold

May 1, 2018 By Jay Brooks


Tuesday’s ad is for is by Ballantine Ale, from 1957. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare straion of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, the genie Aladdin has granted a wish and a Ballantine Ale appears on a magic flying carpet. though instead of “abracadabra,” the magic words are “It’s the Genuine.”

Ballantine-1957-aladdin-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

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