Thursday’s ad is for is by Ballantine Ale, from 1954. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, part of a small series, the focus is on “Winter Sports,” specifically three you can enjoy with Ballantine Ale. These are two obvious ones: skating and skiiing, but the third is more surprising. It’s curling, which in 1954 must have been almosy unknown. It wasn’t a regular Olympic sport until 1998, although it was a demonstration sport in the 1924 and 1932 games, and then again in the 1988 and 1992 games, but nowhere near 1954.

Wednesday’s ad is for is by Ballantine Ale, from 1953. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, part of a small series, the focus is on “Windows,” specifically windows from three specific places where you can find Ballantine Ale through the windows, in Boston, Massachusetts, Palm Springs, California, and Havana, Cuba.

Tuesday’s ad is for is by Ballantine Ale, from 1953. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, part of a small series, the focus is on “Doors,” specifically doors from three specific places where you can find Ballantine Ale behind the doors, in New York City, North Carolina and on a train.

Monday’s ad is for is by Ballantine Ale, from 1953. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, part of a small series, the focus is on “Tables,” specifically tables from three specific places where you can find Ballantine Ale on the menu, in Houston, Texas, Boca Raton, Florida and Hollywood, California.

Sunday’s ad is for is by Ballantine Ale, from 1954. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, with the headling “Ballantine Beer Watches Your Belt-Line … with fewer calories than any other leading beer.” So essentially they’re touting its low-calorie properties a decade before the advent of lite beer or diet beer. The ad features still another thin-waisted model, though I’m not sure if she was well-known or not. But I guess she had a small enough waist to get the job, something all of the women in this series of ads seem to share.

Saturday’s ad is for is by Ballantine Ale, from 1954. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, with the headling “Ballantine Beer Watches Your Belt-Line … with fewer calories than any other leading beer.” So essentially they’re touting its low-calorie properties a decade before the advent of lite beer or diet beer. The ad features yet another thin-waisted model, though I’m not sure if she was well-known or not. But I guess she had a small enough waist to get the job, something all of the women in this series of ads seem to share.

Friday’s ad is for is by Ballantine Ale, from 1955. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, with the headling “Ballantine Beer Watches Your Belt-Line … with fewer calories than any other leading beer.” So essentially they’re touting its low-calorie properties a decade before the advent of lite beer or diet beer. The ad features another thin-waisted model, though I’m not sure if she was well-known or not. BUt I guess she had a small enough waist to get the job.

Thursday’s ad is for is by Ballantine Ale, from 1954. Most of this month I’ve been posting Brewer’s Gold ads from the 1950s, but I’ve shared all of the ones I could find, so for the remainder of the month there will be random Ballantine ads. In this ad, with the headling “Ballantine Beer Watches Your Belt-Line … with fewer calories than any other leading beer.” So essentially they’re touting its low-calorie properties a decade before the advent of lite beer or diet beer. The ad features Jean Patchett, who “was a leading fashion model of the late 1940s, 1950s and early 1960s,” and “among the best known models of that era.” And I guess she had a small waist, too.