Sunday’s Christmastime ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from around 2018, but has no text. In this one, Santa Claus is driving off, probably from having picked up his allotment of beer, in his sleigh, beer in hand.
Archives for December 29, 2019
Today is 83rd birthday of Dr. Michael Lewis, who ran the brewing sciences department at U.C. Davis beginning in 1962, and became the Professor Emeritus in 1995, when Charlie Bamforth succeeded him, although Dr. Lewis remains active in teaching and in brewing. He was my instructor, along with Charlie, when I took the brewing short course at Davis over a decade. He’s taught countless working brewers over the years and has greatly influenced the industry as a whole. Join me in wishing Dr. Lewis a very happy birthday.
Michael (at far left) with the gang at Sudwerk Privatbrauerei in Davis (photo from the Davis Enterprise).
Today is Kurt Widmer’s 68th birthday. Kurt is, of course, one of the bros in Widmer Brothers. He and his brother Rob helped found the Oregon Brewers Festival, created the style American Hefeweizen and are one of the few small brewers that have managed to retain their spirit and reputation as they’ve grown much larger. A few years ago, Kurt announced that he would be retiring, which hopefully he’s enjoying to the fullest. Join me in wishing Kurt a very happy birthday.
Today is the birthday of August A. Busch, Sr. (December 28, 1865–February 10, 1934). He “was an American brewing magnate who served as the President and CEO of Anheuser-Busch, based in Saint Louis, Missouri, from 1913 to 1934.”
August Busch in 1918.
August Anheuser Busch was born on December 29, 1865 in St. Louis, Missouri. His father, Adolphus Busch, was the German-born founder of Anheuser-Busch. His mother, Lilly Eberhard Anheuser, was the third daughter of brewer Eberhard Anheuser, who owned the Aneuser Brewery.
Here’s a short biography from Find-a-Grave:
Businessman, President of Anheuser-Busch Brewing Company. Born in St Louis, Missouri on December 29, 1865, August was the eldest son of Lilly (Anheuser) and Adolphus Busch. After completing his studies at Lyon Free School in St Louis, Missouri, he attended Morgan Park Military Institute in Chicago, Illinois and the Kemper School of Boonville, Missouri. He then spent several years in Germany and New York City learning brewing techniques and the brewing business. August Busch began his career at Anheuser-Busch by serving as a brewer’s apprentice for three years and then, by successive steps, he advanced within the company learning all facets of the business. August married Alice Ziesemann on May 8, 1890 and they had five children: Adolphus, Marie, Clara, August A, and Alice. After the death of his father, Adolphus Busch, on October 10, 1913, August became president of Anheuser-Busch Brewing Company. He guided the company through three major crises—World War I, Prohibition and the Great Depression. In order to survive the turbulent times, he began to diversify the company’s products. August patented the first diesel engine, which he installed in the brewery to increase production. During World War I, a subsidiary was formed to produce the engine for U S Navy submarines. To support the war effort, the Busch family purchased sufficient war bonds to finance two bombers; each of them was named “Miss Budweiser”. In November 1918, President Woodrow Wilson signed the bill instituting Prohibition in 1920. Unable to brew beer, August diversified the business into related products: malt syrup, for home beer production; a refrigerated car to transport perishables; corn products; baker’s yeast; ice cream and soft drinks. Even though most of these products were discontinued after Prohibition was repealed in 1933, his legacy of diversification is a hallmark of the Anheuser-Busch Companies today. After suffering in extreme pain for over 6 weeks with heart disease, dropsy and gout, August A Busch Sr. took his own life on February 10, 1934 with a self-inflicted bullet to the abdomen. Adolphus Bush III succeeded his father as president of the company.
August A. Busch (center) and his sons, Adolphus III (left) and August Jr., seal the first case of beer off the Anheuser-Busch bottling plant line in St. Louis on April 7, 1933, when the sale of low-alcohol beers and wines was once again legal. Prohibition didn’t officially end until Dec. 5 of that year.
This focuses on his “Career” on Busch’s Wikipedia page:
Busch became President of Anheuser-Busch in 1913, shortly after his father’s death. Under his leadership, the company survived World War I, Prohibition and the Great Depression by innovating and diversifying. The company delved into the production of corn products, baker’s yeast, ice cream, soft drinks and commercial refrigeration units to stay afloat during Prohibition. After Prohibition ended in 1933, many of these operations were discontinued. August also managed to keep Anheuser-Busch prosperous during anti-German bias of World War I. He built the Bevo Mill, about halfway between his mansion on Gravois Road and the Anheuser-Busch brewery downtown.
August A. Busch with two of his grandchildren on his knee.