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Archives for January 23, 2020

Beer In Ads #3247: Tuborg & A Bicycle Making Life A Little Greener

January 23, 2020 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s ad is for Tuborg, from 1985. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This is the second in a series of minimalist posters created that year by Wibroe & Partners (now Wibroe, Duckert & Partners) using just green and white that was popular enough that 35 years later they’re still doing Tuborg’s advertising. This one features a person on a bicycle with a bottle of Tuborg in a basket. It likes her dress (is that a dress?) is made from the same fabric as the striped shirt ad from a few days ago. The text on the bottom of all of the poster reads “Hvad er det … der gør livet lidt grønnere?,” which Google translates as “What is it … that makes life a little greener?”

Tuborg-1985-bike

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

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