Wednesday’s ad is for “Budweiser,” from the early 1960s. This ad was made for Anheuser-Busch, and was part of their series using the tagline “this calls for Budweiser,” which ran during the 1960s, and replaced the earlier “Where there’s Bud” campaign. This one features a woman lifting the lit on dinner so the man can catch a whiff while he holds a mug of beer in his hand. On the counter beside the pot is a Big Size can of Bud. The text begins “big appetite….”
Archives for February 10, 2021
Today is the birthday of Jacob Hammel (February 10, 1827-July 9, 1901). He was born in Rheinfalz, Germany, and emigrated to the U.S. in 1849, when he was 22. He initially settled in Ohio, but moved to Lebanon, Illinois where he started the Illinois Brewing Co. For health reasons, his son William moved to Sirocco, New Mexico, and his brother Gustav joined him and they founded Hammel Bros. & Co. But their father Jacob joined them when he was older, around 1888, and they renamed it the Illinois Brewing Co.
This obituary is from the American Brewers Journal five years after his death in 1901, in their “Five Years Ago” page in the 1906 edition.
This description of Hammel and his breweries’ histories
According to an oral history interview of Clarence Hammel by Helen Sickles, his grandfather Jakob Hammel emigrated from Bavaria ca. 1848 in company with (Eberhard) Anheuser and briefly considered forming a partnership with him in St. Louis, Missouri. The two men were evading conscription into the army before the War of 1849. They separated, and Anheuser established E. Anheuser & Co. (later Anheuser-Busch) in 1860 in St. Louis, Missouri, while Hammel set up the Illinois Brewing Co. (also called Illinois Brewery Co.) ca. 1870 in Lebanon, Illinois. Jakob’s son, William Hammel, was born in 1857 and migrated as a young adult to Socorro in 1882. Like many other newcomers he traveled west on a doctor’s recommendation to find a cleaner and healthier environment. He set up a warehouse and imported beer from Illinois until 1886 when he bought property from Pedro Montoya and started a brewery housed in adobe buildings. In 1904 the Illinois Brewery Co. moved into a new stone building which is now known as the Hammel Museum. The product was a lager beer with the label, Export, later changed to Select. The brewmaster was Francis Eppele.
In 1919 the Volstead Act (18th Amendment) put an end to the brewing operation, and the company continued for almost half a century as an ice house and bottling plant. The company had a very early franchise for Pepsi-Cola to which it added Orange Crush, Dr. Pepper, and Grapette. The growing number of home electric refrigerators eventually reduced the demand for ice to an unprofitable level and the business closed in 1969. Ownership was transferred to the Socorro County Historical Society.
And this is from “100 Years of Brewing.”
Today is the birthday of John Kauffman (February 10, 1839-January 15, 1886). Kauffman was born in Lorraine, France. He was part of the group that bought the Franklin Brewery in Cincinnati, Ohio in 1856. By 1859, it was called the John Kaufman & Co. Brewery, and it became the fourth largest brewery in Cincinnati. Eventually, he remained as the sole owner, and in 1882 renamed it the John Kauffman Brewing Co. It was closed by prohibition, and never reopened, although it was used as the Husman Potato Chip factory, so at least it was put to good use.
There’s an entry for the John Kauffman Brewery in the “History of Cincinnati and Hamilton County, Ohio,” published in 1894:
“In 1856 John Kauffman, George F. Eichenlaub, and Rudolf Rheinbold purchased the Franklin Brewery on Lebanon Road near the Deer Creek from Kauffman’s aunt. Her husband, John Kauffman, estabished the brewery in 1844. He died in 1845. In 1859 under the name Kauffman and Company, they began to build a new brewery on Vine Street and soon left the Deer Creek location. The first structure on Vine was completed in 1860.
In 1871 the Kauffman Brewery was the city’s fourth largest with sales amounting to $30,930. It was located on both the west and east sides of Vine north of Liberty and south of Green Street.
In 1860 Kauffman also bought the Schneider grist mill on Walnut Street near Hamilton Road (McMicken Avenue), but leased it out before long to another company.
In its first year on Vine Street, the brewery produced only about 1000 barrels. By 1877 the number grew to 50,000 barrels of beer. Kauffman’s beer was sold in Nashville, Montgomery, Atlanta, Charleston, Savannah, and New Orleans.
In 1865 Eichenlaub retired from the business and he was followed by Rheinbold in 1877. John Kauffman then took over the leadership by himself. After his oldest son Johnn studied brewing in Augsburg, Germany, he went to work at the family brewery. Emil Schmidt, Kauffman’s son-in-law, was superintendent by 1877.
In 1882 the brewery was incorporated as the John Kauffman Brewing Company with a paid-in capital stock of $700,000. In 1888 the brewery building at 1622 Vine was enlarged. Note it is occupied by the Schuerman Company today. The office and family residence was at 1625-27 Vine, which was razed and replaced about 75 years ago.
John Kauffman died in 1892 and his wife Marianne Eichenlaub Kauffman took over. She was president of the corporation; Emil Schmidt, vice-president; and treasurer; Charles Rheinbold, secretary; Charles J. Kauffman, superintendent; and John R. Kauffman, brewmaster. By 1894 the brewery produced 70,000 barrels of beer. The malt house had a capacity of 150,000 bushels of barley and the brewery plant covered five acres of ground.
By 1913 John R. Kauffman was president of the company. The brewery produced ‘Gilt Edge’, ‘Columbia’ and ‘Old Lager’ beers. It closed in 1919 when Prohibition became law and never reopened.”
The brewery is also mentioned briefly in a History of the Brewery District for Cincinnati:
Industry continued to be an important factor in Over-the-Rhine’s development. The canal area was still the location of many diversified industries, including lumberyards, foundries, pork packers, tanneries, and glycerin works. The brewing industry tended to concentrate along McMicken Avenue and the Miami and Erie canal (what is now the Brewery District). By 1866 the Jackson Brewery, J. G. John & Sons Brewery, Christian Moerlein Brewing Company, and John Kauffman Brewing Company dominated the industrial use of the area. In close association on the west side of the canal were the John Hauck and Windisch-Mulhauser Brewing Companies. Between 1875 and 1900 seventeen breweries were located in Over-the-Rhine and West End.