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Archives for September 2021

Beer In Ads #3864: Foster’s Kangaroo Pouch

September 30, 2021 By Jay Brooks

Thursday’s ad is for “Foster’s Lager,” from 2002. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a bottle of Foster’s with a pouch, and inside the pouch, naturally, is that most quintessential of Australian animals, the kangaroo.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #3863: Our Message From Down Under

September 29, 2021 By Jay Brooks

Wednesday’s ad is for “Foster’s Lager,” from 1984. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a cartoon ad which I believe is from around the time of the Olympics the last time they were in Los Angeles, which was 1984.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #3862: Men At Work

September 28, 2021 By Jay Brooks

Tuesday’s ad is for “Foster’s Lager,” from 1983. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features the Australian rock band Men at Work, best known for their hits “Down Under” and “Who Can It Be Now?”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History, Music

Beer In Ads #3861: Australian For Male Bonding

September 27, 2021 By Jay Brooks

Monday’s ad is for “Foster’s Lager,” from 1994, I believe. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a Rugby scrum and the tagline: “Australian for Male Bonding” and an oil can of Foster’s and the tagline: “Australian for Beer.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #3860: Foster’s Boomerang

September 26, 2021 By Jay Brooks

Sunday’s ad is for “Foster’s Lager,” from the 1950s, I believe. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a blue tray for “Foster’s Lager” and the tagline “Australia’s National Beer.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #3859: Londoners Love It When It Pours

September 25, 2021 By Jay Brooks

Saturday’s ad is for “Foster’s Lager,” from 1983. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a billboard for the UK market with an umbrella and the tagline “Londoners love it when it pours.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History, UK

Beer In Ads #3858: G’Day*

September 24, 2021 By Jay Brooks

Friday’s ad is for “Foster’s Lager,” from the late 1980s. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features actor Paul Hogan, who played Crocodile Dundee in the 1986 film, and has the headline “G’DAY*.” The asterisk leads to an explanation of Australian slang terms that may not be familiar to Americans.

This one is a smaller image but may be a little easier to read.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #3857: Australian For Beer … Mate

September 23, 2021 By Jay Brooks

Thursday’s ad is for “Foster’s Lager,” from the late 1980s. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one is a little later than the previous two ads, and actually features for a stereotypical Australian, actor Paul Hogan, who played Crocodile Dundee in the 1986 film. This one uses the tagline. “Australian for beer … mate.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #3856: A Taste Of Australia

September 22, 2021 By Jay Brooks

Wednesday’s ad is for “Foster’s Lager,” from 1984. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a stereotypical Australian, and although this ad was two years before Crocodile Dundee premiered that seems like the look they were going for. This one uses the tagline. “A Taste of Australia.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #3855: The Big Beer From Down Under

September 21, 2021 By Jay Brooks

Tuesday’s ad is for “Foster’s Lager,” from 1983. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a stereotypical Australian, and although this ad was three years before Crocodile Dundee premiered that seems like the look they were going for. This one uses the tagline. “The Taste of Australia.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

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