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Archives for November 14, 2021

Beer In Ads #3909: Here’s How … To Take A Smooth Photograph

November 14, 2021 By Jay Brooks

Sunday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “to take a Smooth photograph,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” It details eight steps for how to set up and take a better picture.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota, Photography

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